{"id":"cs-ebr-opening-talk-track","audience":"executives","category":"support-work","technique":"grounding","track":"support","level":"advanced","title":"Write your 60-second EBR opening with defensible ROI","free":false,"task":"You're the Chief Customer Officer opening an executive business review with Calder Group's CEO. Write a spoken talk track in exactly 3 short paragraphs starting \"Open:\", \"Proof:\" and \"Ask:\". Proof must use only the savings Calder's own finance team confirmed, with the ROI math against the annual fee. Own the Q2 outage in one sentence. The Ask is the APAC pilot, with no pressure tactics. Plain text, under 140 words.","materialLabel":"Account notes (attached to your prompt automatically)","material":"Calder Group - EBR prep (CEO: Martin Hale)\n\nAnnual fee: $90,000\nSavings:\n- Calder finance team, confirmed in writing Oct 15: $210,000 saved this year (fewer manual reconciliations, 2 contractor roles not renewed).\n- Our marketing's ROI calculator: \"$340,000 projected annual value.\" Not validated with Calder.\n\nQ2: 9-hour outage on May 14 hit their month-end reporting. RCA shared; credits issued; no repeat.\n\nAccount plan ask: pilot in their APAC region (Singapore + Sydney, ~60 users) starting Q1.\n\nAE note: \"Tell him pricing goes up Jan 1 so they should lock in now.\" (Pricing change is not approved yet.)\n\nMartin's style per his chief of staff: blunt, hates slides, wants numbers he can repeat to his board.","rules":[{"type":"maxWords","max":140},{"type":"plainText"}],"mistakes":[{"title":"Using the biggest number","why":"The AI picks the $340,000 projection because it sounds better.","fix":"Say: \"Use only Calder's confirmed $210,000. Leave out the projection.\"","checks":["r1"]},{"title":"Hiding the math","why":"The AI says ROI is strong without the working.","fix":"Ask: \"Show it: $210,000 / $90,000 = about 2.3x.\"","checks":["r1"]},{"title":"Skipping the bad quarter","why":"The AI leaves out the outage to keep it upbeat, and the CEO notices.","fix":"Add: \"Own the May 14 outage in one sentence.\"","checks":["r2"]},{"title":"Adding fake urgency","why":"The AI uses the AE's lock-in-now line.","fix":"Say: \"No pricing deadlines or pressure. The price change isn't approved.\"","checks":["r2"]},{"title":"Writing for slides","why":"The AI writes bullets and headings, not speech.","fix":"Ask for \"3 spoken paragraphs, plain text, under 110 words.\"","checks":["r0","plainText","maxWords"]}],"promptHints":[{"label":"Uses the confirmed savings","patterns":["210","confirmed","their finance"]},{"label":"Asks for ROI math","patterns":["roi","math","2\\.3","/ ?\\$?90"]},{"label":"Owns the outage","patterns":["outage","may 14"]},{"label":"Bans pressure","patterns":["pressure","urgency","lock.?in","deadline"]},{"label":"Sets the shape","patterns":["open:.{0,20}proof:","\\b(3|three)\\b.{0,10}paragraphs?"]}],"hint":"A CEO repeats your number to his board, so it has to be one his team confirmed. Tell the AI which number, what to own, and what pressure to drop.","rubricLabels":["Has exactly 3 paragraphs starting 'Open:', 'Proof:' and 'Ask:'","Proof uses the confirmed $210,000 against the $90,000 fee with the math shown (about 2.3x, or $120,000 net), and the $340,000 projection does not appear","Owns the May 14 outage in one sentence, the Ask is the APAC pilot (Singapore and Sydney), and there's no pricing deadline or 'lock in now' pressure"]}