{"id":"cx-store-credit-expiry-email-merge-fields","audience":"small-business","category":"support-work","technique":"format","track":"support","level":"beginner","title":"Write a store-credit expiry email without pressure tactics","free":false,"task":"Write the email. The first line must be exactly \"Subject: Your store credit expires soon\". Use the merge fields {{first_name}}, {{credit_amount}} and {{expiry_date}} exactly once each and no other merge fields. Do not use pressure words such as \"hurry\", \"last chance\" or \"don't miss out\". Plain text, under 60 words.","materialLabel":"Your material (attached to your prompt automatically)","material":"STORE CREDIT NOTICE - Bramble & Co.\nWhy: store credit issued for returns expires after 12 months. We email customers 30 days before the expiry date.\nHow to use: apply at checkout online (the credit shows automatically when logged in) or ask at any store.\nCredit cannot be exchanged for cash, and it can be used on sale items.\nSupport: help@bramble.example, open daily. The credit shows in the account page under Wallet. Staff have been told to always say credit never expires early; the only expiry is the one date shown in the email. Customers with several credits get one email per credit.\n\nOLD TEMPLATE (retired after complaints)\n\"LAST CHANCE!! Hurry, your credit of {{amount}} disappears soon!\"","rules":[{"type":"plainText"},{"type":"maxWords","max":60}],"mistakes":[{"title":"Reusing the old template","why":"The AI uses {{amount}} and pressure words.","fix":"Say: \"Exactly these three merge fields; no pressure words.\"","checks":["r1","r2"]},{"title":"Missing the subject line","why":"The AI writes its own subject or none.","fix":"Give the exact first line in quotes.","checks":["r0"]},{"title":"Skipping how to use it","why":"The AI only warns about expiry.","fix":"Say: \"Say how to use the credit.\"","checks":["r2"]},{"title":"Getting markdown back","why":"AI adds bold and headings by default, which show up as stray symbols where this is pasted.","fix":"Say \"plain text, no bold, no headings, no asterisks\".","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and usually runs long, so a vague \"keep it short\" lands well over the limit.","fix":"Cap each part instead of the total, for example \"each line under 15 words\".","checks":["maxWords"]}],"promptHints":[{"label":"Gives the subject line","patterns":["subject: your store credit"]},{"label":"Names the merge fields","patterns":["first_name","credit_amount","expiry_date"]},{"label":"Bans pressure words","patterns":["hurry","last chance","no pressure","pressure"]},{"label":"Asks for plain text","patterns":["plain","no bold","no markdown","no formatting","no headings"]},{"label":"Sets a length limit","patterns":["\\d+\\s*words","word (limit|count)","under \\d+"]}],"hint":"Give the exact subject line, the three merge fields and the words to avoid.","rubricLabels":["The first line is exactly \"Subject: Your store credit expires soon\"","The email contains {{first_name}}, {{credit_amount}} and {{expiry_date}} once each and no other merge field (such as {{amount}})","The email does not use hurry, last chance or don't miss out, and says how to use the credit (at checkout online or in store)"]}