{"id":"cx-win-back-email-no-pressure-two-updates","audience":"small-business","category":"support-work","technique":"tone","track":"support","level":"beginner","title":"Write a win-back email with real updates and no pressure","free":false,"task":"Write an email to Nia, a lapsed subscriber. First line exactly \"Subject: What's new at Pagewise\". Mention exactly two product updates from the list and the offer with its real end date. Do not use pressure words such as \"last chance\", \"hurry\" or \"don't miss out\". End with the line \"Omar at Pagewise\". Plain text, under 70 words.","materialLabel":"Your material (attached to your prompt automatically)","material":"WIN-BACK NOTES - Pagewise (reading-tracker app)\nNia Santos cancelled on Aug 14 after 11 months.\nWhat's changed since:\n- Offline mode for the mobile app (released Oct 6).\n- Reading goals with weekly reminders (released Oct 27).\n- Dark theme (released Sep 2).\n- Import from other apps via CSV (released Nov 2).\nOffer: first month back at $3 instead of $6, available until Dec 15, then regular price.\n\nSTYLE\nFriendly, short, honest. No fake urgency. The offer deadline is real and may be stated plainly, once.\n\nOLD TEMPLATE (retired): 'LAST CHANCE! Hurry back before your account is deleted!'","rules":[{"type":"plainText"},{"type":"maxWords","max":70}],"mistakes":[{"title":"Using pressure language","why":"The AI copies the retired template.","fix":"Say: \"No fake urgency: no last chance, hurry or deletion threats.\"","checks":["r2"]},{"title":"Listing every update","why":"The AI mentions all four updates.","fix":"Say: \"Exactly two updates.\"","checks":["r1"]},{"title":"Misstating the offer","why":"The AI forgets the real end date.","fix":"Say: \"State $3 for the first month until Dec 15.\"","checks":["r1","r0"]},{"title":"Getting markdown back","why":"AI adds bold and headings by default, which show up as stray symbols where this is pasted.","fix":"Say \"plain text, no bold, no headings, no asterisks\".","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and usually runs long, so a vague \"keep it short\" lands well over the limit.","fix":"Cap each part instead of the total, for example \"each line under 15 words\".","checks":["maxWords"]}],"promptHints":[{"label":"Quotes the subject and sign-off","patterns":["subject: what's new","omar at pagewise"]},{"label":"Limits updates and states the offer","patterns":["two (product )?updates","exactly two","dec 15"]},{"label":"Bans pressure words","patterns":["last chance","hurry","pressure"]},{"label":"Asks for plain text","patterns":["plain","no bold","no markdown","no formatting","no headings"]},{"label":"Sets a length limit","patterns":["\\d+\\s*words","word (limit|count)","under \\d+"]}],"hint":"Quote the subject and sign-off, limit the updates and list the words to avoid.","rubricLabels":["The first line is exactly \"Subject: What's new at Pagewise\" and the last line is exactly \"Omar at Pagewise\"","The email mentions exactly two of the listed updates and the offer of the first month at $3 instead of $6 until Dec 15, stated once","The email uses no pressure words (last chance, hurry, don't miss out) and does not claim the account will be deleted"]}