{"id":"dat-mkt-influencer-link-clicks","audience":"marketing","category":"decisions","technique":"context","title":"Compare influencers on cost per tracked link click","free":false,"task":"You're deciding which influencer to rebook. Your team only counts clicks on each creator's tracked link, not profile visits. Write exactly 3 numbered lines, each as Name: $fee ÷ link clicks = $X per click, then one unnumbered last line: Rebook: [name]. Plain text, under 60 words.","materialLabel":"Creator campaign report (attached to your prompt automatically)","material":"OCTOBER CREATOR CAMPAIGN - Tidewell Water Bottles\n\nCreator | Fee | Tracked link clicks | Profile visits to our account\n@trailmixtara | $1,500 | 600 | 2,000\n@desk.and.dumbbells | $800 | 200 | 3,000\n@campuscook | $2,400 | 1,200 | 1,500\n\nNotes:\n- @desk.and.dumbbells' agency recap says \"$0.27 per engagement - best value!\" (they used profile visits)\n- @campuscook posted 2 days late but had the most saves.\n- All three want to talk November rates.\n- Discount code use: tara 40, desk 12, campus 95 (separate report, not part of this check).\n- Budget for November creators is $4,000 total.\n- Legal reminded us every post needs #ad in the first line of the caption.\n- Shared with the team in the usual folder.","rules":[{"type":"numberedItems","count":3},{"type":"plainText"},{"type":"maxWords","max":60}],"mistakes":[{"title":"Not defining the metric","why":"The AI takes the agency's profile-visit math and picks the wrong creator.","fix":"Add: \"Cost per click = fee ÷ tracked link clicks only.\"","checks":["r0","r1","r2"]},{"title":"Not asking to see the work","why":"Bare costs hide which column was used.","fix":"Add a line to copy: \"1. @trailmixtara: $1,500 ÷ 600 = $2.50 per click\"","checks":["numberedItems","r0"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for a total word limit and it often lands over it.","fix":"Cap each line: \"each line under 12 words.\"","checks":["maxWords"]},{"title":"Forgetting where it goes","why":"AI loves markdown tables and bold, which show up as clutter in a campaign Slack thread.","fix":"Add: \"Plain text, no bold, headings or tables.\"","checks":["plainText"]}],"promptHints":[{"label":"Defines the metric","patterns":["link clicks?","tracked","not profile"]},{"label":"Asks to show the math","patterns":["show (the |your )?(math|work)","x \\$|\\bx\\b.{0,10}=","calculation","step"]},{"label":"Asks for one pick","patterns":["rebook","pick"]},{"label":"Sets a word limit","patterns":["\\d+\\s*words","word (limit|count)","under \\d+"]},{"label":"Asks for plain text","patterns":["plain","no bold","no markdown","no formatting","no (headings|tables)"]}],"hint":"The report has two kinds of clicks. Tell the AI which one your team counts, and ask it to show each cost.","rubricLabels":["Uses tracked link clicks: @trailmixtara $1,500 ÷ 600 = $2.50, @desk.and.dumbbells $800 ÷ 200 = $4.00, @campuscook $2,400 ÷ 1,200 = $2.00","Profile visits and the agency's $0.27 figure are not used","The last line rebooks @campuscook"]}