{"id":"data2-ad-metrics-table-with-formulas","audience":"marketing","category":"data","track":"data","technique":"verification","level":"beginner","title":"Calculate four ad metrics in a table with the formula shown","free":false,"task":"Your marketing manager asked for last month's ad metrics. Make one markdown table with columns Metric, Calculation and Result, one row each for CTR, CPC, CPA and ROAS, with the numbers written into each calculation, plain text apart from the table, under 80 words, and nothing before or after the table. Use the corrected conversion count.","materialLabel":"Ad campaign results (attached to your prompt automatically)","material":"Paid social campaign - October (Fernhill Foods)\n\nImpressions: 200,000\nClicks: 4,000\nSpend: $6,000\nConversions: 150 (as exported by the ad platform)\n  Correction from the analytics team: 30 of those conversions were duplicates counted twice; the real number is 120.\nRevenue from those conversions: $18,000\n\nDefinitions used by the team:\n- CTR = clicks / impressions\n- CPC = spend / clicks\n- CPA = spend / conversions\n- ROAS = revenue / spend\n\nDisplay: CTR as a percent, CPC and CPA in dollars with cents, ROAS as a multiple like 3.0x.","rules":[{"type":"plainText"},{"type":"maxWords","max":80}],"mistakes":[{"title":"Using 150 conversions","why":"The AI divides by the exported 150 and reports a CPA of $40.","fix":"Add: \"CPA uses the corrected 120 conversions.\"","checks":["r0"]},{"title":"Results with no working","why":"The AI gives a table of results only.","fix":"Add: \"A Calculation column with the numbers, like 4,000 / 200,000.\"","checks":["r1"]},{"title":"Wrapping the table","why":"The AI adds analysis and tips.","fix":"Add: \"Output only the table, no intro or notes.\"","checks":["r2"]},{"title":"Leaving the format to chance","why":"The AI picks its own length and layout unless told the exact shape.","fix":"Add: \"Plain text, no bold or headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for a total word limit and it often lands over it.","fix":"Cap each part instead, for example \"each line under 15 words.\"","checks":["maxWords"]}],"promptHints":[{"label":"Names the columns","patterns":["metric ?\\||calculation"]},{"label":"Uses the corrected count","patterns":["120","correct"]},{"label":"Asks for working","patterns":["calculation","numbers written"]},{"label":"Gives the formats","patterns":["dollars with cents","3\\.0x","percent"]},{"label":"Cuts the chatter","patterns":["only the table","no intro"]}],"hint":"Marketing metrics are simple divisions; the traps are the corrected count and showing the numbers.","mission":"Calculate our ad metrics.","musts":["Show each calculation","Use corrected conversions","Only the table"],"rubricLabels":["CTR shows 4,000 / 200,000 = 2.0% and CPC shows $6,000 / 4,000 = $1.50","CPA uses the corrected 120 conversions: $6,000 / 120 = $50.00 (not $40.00)","ROAS shows $18,000 / $6,000 = 3.0x, and the output is only a markdown table with columns Metric, Calculation and Result and no text before or after it"]}