{"id":"data2-attribution-window-recommendation","audience":"marketing","category":"decisions","track":"data","technique":"constraints","level":"intermediate","title":"Choose an attribution window with the numbers shown","free":false,"task":"Marketing must pick a 7-day or 30-day attribution window for reporting email results. Write exactly 4 labeled lines in plain text, under 90 words: 7-day, 30-day, Within 7 days and Recommendation. Show the share math, apply the criterion in the notes, and make Recommendation start with Use 7-day or Use 30-day.","materialLabel":"Attribution data and criterion (attached to your prompt automatically)","material":"Email attribution - October (Brightwave Foods)\n\nOrders credited to email under each window:\n- 7-day window (order within 7 days of clicking an email): 420 orders\n- 30-day window (order within 30 days of clicking an email): 910 orders\n\nCustomer behavior from the order data:\n- Median time from the first email click to purchase: 12 days.\n- 25% of buyers purchase more than 25 days after their first click.\n\nAgreed criterion (set by the marketing director in September): \"The attribution window must cover at least the median time to purchase, so it doesn't miss the typical buyer.\"\n\nOther views:\n- Paid social reports on a 7-day window, so a 7-day email window would match it.\n- A longer window can credit email for orders that other channels also influenced.","rules":[{"type":"plainText"},{"type":"maxWords","max":90}],"mistakes":[{"title":"Matching paid social","why":"The AI picks 7-day to be consistent with social.","fix":"Add: \"Apply the criterion: the window must cover the 12-day median.\"","checks":["r0"]},{"title":"No share math","why":"The AI says '30-day shows more orders' without the 46.2%.","fix":"Add: \"Within 7 days: 420 / 910 = 46.2%.\"","checks":["r1"]},{"title":"Hedged recommendation","why":"The AI says 'it depends'.","fix":"Add: \"Recommendation starts with Use 30-day or Use 7-day.\"","checks":["r2"]},{"title":"Leaving the format to chance","why":"The AI picks its own length and layout unless told the exact shape.","fix":"Add: \"Plain text, no bold or headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for a total word limit and it often lands over it.","fix":"Cap each part instead, for example \"each line under 15 words.\"","checks":["maxWords"]}],"promptHints":[{"label":"Gives the four labels","patterns":["7-day:","30-day:","within 7 days:","recommendation:"]},{"label":"Shows the share","patterns":["420 ?/ ?910","46"]},{"label":"States the criterion","patterns":["criterion","median"]},{"label":"Fixes the opener","patterns":["start with use","use 7-day or use 30-day"]},{"label":"Rules out fluff","patterns":["no intro","nothing after"]}],"hint":"A decision with a stated criterion should reference it. Tell the AI to apply it and show the share math.","mission":"Which attribution window is better for email?","musts":["Four labeled lines","Share math shown","Apply the criterion"],"rubricLabels":["The 7-day and 30-day lines state 420 orders and 910 orders, and Within 7 days shows 420 / 910 = 46.2% (about 46%)","Recommendation starts with 'Use 30-day' because the median time to purchase is 12 days, longer than 7 days, so only the 30-day window covers the typical buyer","The reply has exactly four lines labeled 7-day:, 30-day:, Within 7 days: and Recommendation:, and Recommendation applies the criterion rather than matching paid social"]}