{"id":"data2-chart-title-and-caption-cmo","audience":"marketing","category":"data","track":"data","technique":"audience","level":"intermediate","title":"Write a chart title and caption for the CMO","free":false,"task":"Your CMO, Imani Brooks, will drop a revenue chart into a slide and needs a takeaway title and a caption. Write exactly 2 plain-text lines: 'Title:' (a full-sentence takeaway of 8 words or fewer, not a label like 'Revenue by month') and 'Caption:' (one sentence under 28 words giving the number, the comparison and the cause). Use only the figures given.","materialLabel":"Chart data and notes (attached to your prompt automatically)","material":"Chart: Monthly web revenue, Jan-Oct 2025 (Orchard Home Goods), $ thousands\n\nJan 310, Feb 295, Mar 330, Apr 340, May 355, Jun 350, Jul 360, Aug 372, Sep 415, Oct 468\n\nNotes:\n- September jump: a new email program started Sep 2 and drove $38K of that month's revenue.\n- October: the holiday catalog launched Oct 8; $41K of October revenue is from catalog orders.\n- Year-to-date total: $3,595K.\n- Revenue in Oct 2024 was $390K.\n- Slow period in Feb: warehouse closure for 6 days.\n- Imani is presenting to the board; she wants the slide to say what happened, not name the chart.","rules":[{"type":"plainText"},{"type":"maxWords","max":45}],"mistakes":[{"title":"A label as a title","why":"The AI writes 'Monthly web revenue' which says nothing.","fix":"Add: \"Title: a takeaway sentence of 8 words or fewer, not a label.\"","checks":["r0"]},{"title":"Missing the comparison","why":"The AI gives the October figure with nothing to compare to.","fix":"Add: \"Compare with October 2024's $390K (+20%).\"","checks":["r1"]},{"title":"Guessing the cause","why":"The AI invents reasons like seasonality or a sale.","fix":"Add: \"Name a cause from the notes: the holiday catalog launched Oct 8.\"","checks":["r2"]},{"title":"Leaving the format to chance","why":"The AI picks its own length and layout unless told the exact shape.","fix":"Add: \"Plain text, no bold or headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for a total word limit and it often lands over it.","fix":"Cap each part instead, for example \"each line under 15 words.\"","checks":["maxWords"]}],"promptHints":[{"label":"Names the reader","patterns":["imani","cmo"]},{"label":"Asks for a takeaway title","patterns":["takeaway","not a label","8 words"]},{"label":"Asks for the number and comparison","patterns":["468","390","\\+20%"]},{"label":"Asks for a cause from the notes","patterns":["cause","from the notes","catalog"]},{"label":"Fixes the two lines","patterns":["title:","caption:","exactly 2"]}],"hint":"Good captions answer 'so what': a takeaway title, a number, a comparison and one cause.","mission":"Write a caption for my revenue chart.","musts":["Takeaway title","Number, comparison and cause","Exactly two lines"],"rubricLabels":["The Title line is a sentence-style takeaway of 8 words or fewer (for example about October revenue hitting a new high or growing), not a label like 'Monthly web revenue'","The Caption gives October revenue of $468K and a comparison (up from $390K in October 2024, which is +20%, or up from $415K in September) using figures from the notes","The Caption names a real cause from the notes (the holiday catalog launched Oct 8 or the email program that started Sep 2), and the reply is exactly two lines starting Title: and Caption:"]}