{"id":"data2-marketing-funnel-terms-dictionary-lines","audience":"marketing","category":"data","track":"data","technique":"examples","level":"intermediate","title":"Write dictionary entries for lead, MQL and SQL with real numbers","free":false,"task":"New marketers confuse lead, MQL and SQL. Write exactly 3 lines in plain text, one per term, in the form 'Lead: definition - example with rate', under 90 words. Use only the definitions given, and for MQL and SQL give the conversion from the previous stage using the numbers in the notes, with one decimal.","materialLabel":"Definitions and last month's numbers (attached to your prompt automatically)","material":"Marketing glossary - Brightwave SaaS\n\nLead: anyone who gave us an email address (a form, a download or a webinar sign-up).\nMQL (marketing qualified lead): a lead whose lead score is 50 or higher, so marketing hands them to sales.\nSQL (sales qualified lead): an MQL that a sales rep has talked to and accepted as a real opportunity.\n\nLast month's numbers:\n- Leads: 1,000\n- MQLs: 300\n- SQLs: 90\n\nConversion rates:\n- Lead to MQL = MQLs / leads.\n- MQL to SQL = SQLs / MQLs.\n\nOld wiki note (ignore): \"An MQL is anyone who visits the pricing page.\"\nAnother note: lead scores are updated nightly.","rules":[{"type":"plainText"},{"type":"maxWords","max":90}],"mistakes":[{"title":"Using the wiki note","why":"The AI defines MQL as a pricing-page visitor.","fix":"Add: \"MQL = lead score of 50 or higher; ignore the old wiki note.\"","checks":["r0"]},{"title":"Generic definitions","why":"The AI gives textbook definitions with no numbers.","fix":"Add: \"Include last month's numbers: 1,000, 300 / 1,000 = 30.0%, 90 / 300 = 30.0%.\"","checks":["r1"]},{"title":"Extra text","why":"The AI adds a funnel overview.","fix":"Add: \"Exactly 3 lines starting Lead:, MQL:, SQL:. Nothing else.\"","checks":["r2"]},{"title":"Leaving the format to chance","why":"The AI picks its own length and layout unless told the exact shape.","fix":"Add: \"Plain text, no bold or headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for a total word limit and it often lands over it.","fix":"Cap each part instead, for example \"each line under 15 words.\"","checks":["maxWords"]}],"promptHints":[{"label":"Gives the three labels","patterns":["lead:","mql:","sql:"]},{"label":"Names the score","patterns":["50 or higher","score"]},{"label":"Gives the math","patterns":["300 ?/ ?1,?000","90 ?/ ?300","30\\.0%"]},{"label":"Rules out the old note","patterns":["ignore the old","wiki"]},{"label":"Rules out extras","patterns":["no intro","nothing after","exactly 3"]}],"hint":"Glossary entries stick when each term carries a real example. Give the exact shape and ban the outdated note.","mission":"Define lead, MQL and SQL.","musts":["Three lines","Use the definitions given","Conversion math"],"rubricLabels":["The Lead line defines a lead as anyone who gave an email address and gives the base count of 1,000 leads","The MQL line says a lead with a score of 50 or higher, with 300 / 1,000 = 30.0% conversion from leads, and does not use the old pricing-page definition","The SQL line says an MQL a sales rep talked to and accepted, with 90 / 300 = 30.0% conversion from MQLs, in exactly three lines starting Lead:, MQL: and SQL:"]}