{"id":"data2-plain-rewrite-ltv-cac-bakery","audience":"small-business","category":"data","track":"data","technique":"tone","level":"beginner","title":"Rewrite an analyst finding for a bakery owner","free":false,"task":"An analyst wrote this finding and you need to pass it to Rosa, who owns a bakery and hates jargon. Rewrite it in exactly 3 sentences, plain text, under 65 words, with no terms like LTV, CAC, cohort or retention. Start with 'Rosa,' and state rates as 'out of 100' instead of using percent signs. Keep the numbers, say what Rosa should do first, and don't promise a result.","materialLabel":"The analyst's finding (attached to your prompt automatically)","material":"Analyst finding - Sweet Crumb Bakery loyalty program\n\nOur customer lifetime value (LTV) to customer acquisition cost (CAC) ratio is 2.1 on the paid-social cohort, below the 3.0 benchmark we agreed. Cohort retention decays about 8% month over month after month 2, so the 90-day payback assumption is optimistic. Customers acquired in-store through the loyalty card show an LTV:CAC of 4.6 and 62% month-3 retention, versus 31% for paid social.\n\nRecommendation: reallocate roughly $400/month of the $1,000 paid-social budget toward in-store loyalty card sign-ups, and re-measure after one full quarter. Caveat: the loyalty sample is only 140 customers, so treat the 4.6 as directional.\n\n(Rosa's actual question was: \"Where should my next marketing dollar go?\")","rules":[{"type":"plainText"},{"type":"maxWords","max":65},{"type":"maxSentences","max":3}],"mistakes":[{"title":"Keeping the jargon","why":"The AI keeps LTV and CAC in brackets or just defines them.","fix":"Add: \"Never use LTV, CAC, cohort, retention or benchmark.\"","checks":["r0"]},{"title":"Losing the action","why":"The AI explains the finding but never says what Rosa should do first.","fix":"Add: \"Say what to do first: move about $400 a month to loyalty card sign-ups.\"","checks":["r1"]},{"title":"Overpromising","why":"The AI says loyalty will double her returns.","fix":"Add: \"Say the sample is only 140 customers: a good sign, not a promise.\"","checks":["r2"]},{"title":"Leaving the format to chance","why":"The AI picks its own length and layout unless told the exact shape.","fix":"Add: \"Plain text, no bold or headings. At most 3 sentences.\"","checks":["plainText","maxSentences"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for a total word limit and it often lands over it.","fix":"Cap each part instead, for example \"each line under 15 words.\"","checks":["maxWords"]}],"promptHints":[{"label":"Names the reader","patterns":["rosa","bakery"]},{"label":"Bans the jargon","patterns":["never use","no (terms|jargon)","ltv"]},{"label":"Keeps the numbers","patterns":["62","31","\\$?400"]},{"label":"Keeps the caveat","patterns":["140","not a promise","good sign"]},{"label":"Caps the length","patterns":["3 (plain )?sentences","under \\d+ words"]}],"hint":"Rewriting for a non-expert means swapping the jargon for what it means in her world, and keeping the real numbers.","mission":"Make this simpler for a bakery owner.","musts":["Exactly 3 sentences","No jargon","Keep numbers and the action"],"rubricLabels":["Starts with 'Rosa,' and says loyalty card (in-store) customers keep buying: 62 out of 100 are still buying at 3 months versus 31 out of 100 from paid social, with no percent signs","Tells Rosa to move about $400 a month of her $1,000 paid-social budget toward loyalty card sign-ups first, and to check again after a quarter","Admits the loyalty group is small (140 customers) so the result is a good sign, not a promise, and uses none of the words LTV, CAC, cohort, retention or benchmark"]}