{"id":"data2-revenue-driver-tree-table","audience":"finance","category":"data","track":"data","technique":"format","level":"advanced","title":"Break revenue growth into its three drivers in a table","free":false,"task":"Your CFO asks what drove revenue growth. Make one markdown table with columns Driver, Prior, Current and Change %, with rows for Customers, Orders per customer, Average order value and Revenue, where the Revenue cells show the multiplication. Then one last line 'Biggest driver:' naming the driver with the largest change in either direction. Percents to one decimal with a sign, plain text apart from the table, under 110 words.","materialLabel":"Driver figures (attached to your prompt automatically)","material":"Revenue drivers - Q3 vs Q2 (Willowbrook Marketplace)\n\nCustomers who ordered: Q2 4,000; Q3 4,400\nOrders per customer: Q2 2.5; Q3 2.4\nAverage order value: Q2 $50; Q3 $52\n\nDefinition: Revenue = customers x orders per customer x average order value.\n\nNotes:\n- Change % = (Q3 - Q2) / Q2.\n- Show the revenue multiplication in the Prior and Current cells, like 4,000 x 2.5 x $50 = $500,000.\n- Rounding: 4,400 x 2.4 = 10,560; 10,560 x $52 = $549,120. The CFO has already checked these products.\n- The CFO's question was: \"Is this growth from more customers or from bigger baskets?\"\n- \"Biggest driver\" means the largest absolute change in percent, ignoring the sign.","rules":[{"type":"plainText"},{"type":"maxWords","max":110}],"mistakes":[{"title":"Skipping the multiplication","why":"The AI states revenue without the product of the three drivers.","fix":"Add: \"Revenue cells show 4,000 x 2.5 x $50 = $500,000.\"","checks":["r0"]},{"title":"Dropping the sign","why":"The AI hides that orders per customer fell 4.0%.","fix":"Add: \"Change % with a sign: -4.0% counts.\"","checks":["r1"]},{"title":"Naming the wrong driver","why":"The AI picks the driver that sounds most interesting.","fix":"Add: \"Biggest driver = largest absolute change: Customers +10.0%.\"","checks":["r2"]},{"title":"Leaving the format to chance","why":"The AI picks its own length and layout unless told the exact shape.","fix":"Add: \"Plain text, no bold or headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for a total word limit and it often lands over it.","fix":"Cap each part instead, for example \"each line under 15 words.\"","checks":["maxWords"]}],"promptHints":[{"label":"Names the columns","patterns":["driver ?\\||change %"]},{"label":"Shows the product","patterns":["4,?000 ?x ?2\\.5","549,?120"]},{"label":"Asks for a sign","patterns":["sign","\\+9\\.8%"]},{"label":"Asks for the biggest driver","patterns":["biggest driver"]},{"label":"Cuts extras","patterns":["nothing else","no intro"]}],"hint":"Driver trees need the multiplication visible and a rule for 'biggest'. Spell both out.","mission":"What drove our revenue growth?","musts":["Table with four rows","Revenue multiplication shown","Biggest driver line"],"rubricLabels":["The driver rows show Customers 4,000 to 4,400 (+10.0%), Orders per customer 2.5 to 2.4 (-4.0%) and Average order value $50 to $52 (+4.0%)","The Revenue row shows 4,000 x 2.5 x $50 = $500,000 and 4,400 x 2.4 x $52 = $549,120, with a change of +9.8%","The last line starts 'Biggest driver:' and names Customers (+10.0%), and the table has columns Driver, Prior, Current and Change %"]}