{"id":"exec-keynote-opening-case-study-uncleared","audience":"communications","category":"leadership-work","track":"leadership","level":"intermediate","technique":"grounding","title":"Write a 60-second keynote opening from a cleared customer story","free":false,"task":"Write the opening of the CEO's keynote as a spoken script in plain text, under 130 words, short sentences. Tell the story using only the cleared facts. Do not name the customer; call them \"a regional grocery chain\". Include the 38 percent figure once. Do not use any uncleared claim. End with one question to the audience and no other question marks.","materialLabel":"Case study notes (attached to your prompt automatically)","material":"Customer story for the keynote\n\nCLEARED by the customer (written approval, Oct 30)\n- The customer is Greenfield Grocers (name not cleared for the keynote; use a description).\n- Before: store managers counted shelves by hand every morning; stockouts were common.\n- They used our forecasting tool for 12 weeks in 40 stores.\n- Result: 38 percent fewer stockouts in those stores.\n- Store managers got about an hour back each morning.\n\nUNCLEARED (do not use)\n- A claim that the tool \"saved $2 million\".\n- A quote from the customer's COO.\n- That the chain plans to roll it out to all 300 stores.\n\nKeynote theme: \"Small changes, early.\" The CEO speaks in short sentences and likes concrete scenes.","rules":[{"type":"maxWords","max":130},{"type":"plainText"}],"mistakes":[{"title":"Naming the customer","why":"The AI uses Greenfield Grocers.","fix":"Say: \"Call them a regional grocery chain; do not name them.\"","checks":["r0"]},{"title":"Using uncleared claims","why":"The AI adds the $2 million saving.","fix":"Say: \"Use only the cleared facts.\"","checks":["r1"]},{"title":"Multiple questions","why":"The AI asks several rhetorical questions.","fix":"Say: \"End with one question and no other question marks.\"","checks":["r2"]},{"title":"Long sentences","why":"The AI writes a polished speech.","fix":"Say: \"Short spoken sentences, under 130 words.\"","checks":["maxWords"]},{"title":"Markdown","why":"The AI adds a title and bold.","fix":"Say: \"Plain text.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for a total word limit and it often lands over it.","fix":"Cap each part instead, for example: \"each line under 15 words.\"","checks":["maxWords"]}],"promptHints":[{"label":"Says do not name","patterns":["do not name","regional grocery chain"]},{"label":"Cleared facts only","patterns":["cleared","only"]},{"label":"One figure once","patterns":["38 percent","once"]},{"label":"One closing question","patterns":["one question","end with"]},{"label":"Short spoken","patterns":["spoken","short sentences","under 130"]}],"hint":"Say how to refer to the customer, what facts are allowed, and how to end.","rubricLabels":["Tells the story of a regional grocery chain (without naming Greenfield Grocers) using the manual shelf counts and the 12-week, 40-store trial","Mentions 38 percent fewer stockouts exactly once and the hour back for store managers, and does not use the $2 million claim, the COO quote or the 300-store rollout","Ends with exactly one question to the audience and there are no other question marks"]}