{"id":"exec-price-increase-scenarios-revenue-table","audience":"executives","category":"leadership-work","track":"leadership","level":"advanced","technique":"verification","title":"Compare price-increase scenarios with churn and pick one by rule","free":false,"task":"Build a table with the header Option | New price | Customers left | Monthly revenue | Change vs today for Options 1, 2 and 3. Use the pilot churn figures, not the sales estimate. Show the working in the Monthly revenue cell like \"900 x $100 = $90,000\". Then one line: \"Pick:\" naming the option with the highest revenue among options that lose no more than 10 percent of customers. Plain text, under 120 words.","materialLabel":"Pricing analysis (attached to your prompt automatically)","material":"Subscription price change - analysis\n\nToday: 1,000 customers pay $100 a month ($100,000 a month).\n\nOptions\n1. Raise to $110 (10 percent). Pilot churn: 6 percent of customers leave.\n2. Raise to $120 (20 percent). Pilot churn: 18 percent leave. Sales estimate: \"only 8 percent will leave\" (a guess, no pilot data).\n3. Raise to $105 (5 percent). Pilot churn: 2 percent leave.\n\nRule for the board: lose no more than 10 percent of customers.\n\nNote: Option 2 would also need new billing setup costing $30,000 once. Not part of the monthly revenue comparison.","rules":[{"type":"maxWords","max":120},{"type":"plainText"}],"mistakes":[{"title":"Using the sales guess","why":"The AI uses 8 percent churn for Option 2.","fix":"Say: \"Use the pilot churn figures, not the sales estimate.\"","checks":["r1"]},{"title":"Skipping the working","why":"The AI shows only revenue totals.","fix":"Say: \"Show the working like 900 x $100 = $90,000.\"","checks":["r1"]},{"title":"Ignoring the rule","why":"The AI picks the highest price or percent.","fix":"Say: \"Pick the highest revenue among options losing no more than 10 percent.\"","checks":["r2"]},{"title":"Wrong table","why":"The AI adds extra columns or rows.","fix":"Say: \"Exactly this header and three rows.\"","checks":["r0"]},{"title":"Markdown","why":"The AI bolds the pick.","fix":"Say: \"Plain text.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for a total word limit and it often lands over it.","fix":"Cap each part instead, for example: \"each line under 15 words.\"","checks":["maxWords"]}],"promptHints":[{"label":"Gives the header","patterns":["option \\|","new price","customers left"]},{"label":"Pilot churn only","patterns":["pilot","not the sales"]},{"label":"Asks for working","patterns":["working","x \\$"]},{"label":"States the pick rule","patterns":["highest revenue","no more than 10 percent"]},{"label":"Gives the pick line","patterns":["pick:"]}],"hint":"Give the header, say which churn figures to use, show the working format and state the pick rule.","rubricLabels":["Has the header Option | New price | Customers left | Monthly revenue | Change vs today and exactly three rows for Options 1, 2 and 3","Customers left are 940, 820 and 980, and monthly revenue is 940 x $110 = $103,400 (+$3,400), 820 x $120 = $98,400 (-$1,600) and 980 x $105 = $102,900 (+$2,900)","The last line says Pick: Option 1, and the sales estimate and billing setup cost are not used"]}