{"id":"exec-price-lock-offer-customer-email","audience":"executives","category":"leadership-work","track":"leadership","level":"beginner","technique":"constraints","title":"Email customers a price-lock offer with exact terms and no pressure","free":false,"task":"Write a customer email in plain text, under 90 words. The first line is exactly: Subject: Lock in today's price for 12 months. State the offer, who it applies to, and the real deadline. Do not invent limited spots, countdown language or words like \"hurry\" or \"last chance\". End with the line: Questions? Reply to this email.","materialLabel":"Offer terms from Finance and Marketing (attached to your prompt automatically)","material":"Price-lock offer - approved terms\n\n- Prices on all plans rise by 8 percent on January 1.\n- Customers on an annual plan who renew by December 15 keep their current price for 12 months from their renewal date.\n- Monthly plan customers are not eligible; they move to the new price on January 1.\n- Renewals after December 15 are billed at the new price.\n- The offer is open to every eligible customer. There is no limit on how many can use it.\n\nMarketing's draft ideas (not approved): \"Only 200 spots!\", \"Last chance - hurry!\", a countdown timer, and a 15 percent bonus discount.\nSupport will handle questions at help@example.com.","rules":[{"type":"maxWords","max":90},{"type":"plainText"}],"mistakes":[{"title":"Adding fake urgency","why":"The AI adds \"only 200 spots\" or \"last chance\".","fix":"Say: \"Do not invent limited spots, countdowns or urgency words.\"","checks":["r2"]},{"title":"Skipping who is eligible","why":"The AI says all customers can lock in.","fix":"Say: \"Say who it applies to, including that monthly plans are not eligible.\"","checks":["r1"]},{"title":"Adding the bonus","why":"The AI includes the unapproved discount.","fix":"Say: \"Use only the approved terms.\"","checks":["r2"]},{"title":"Missing exact lines","why":"The AI writes its own subject and sign-off.","fix":"Say: \"First and last lines exactly as given.\"","checks":["r0"]},{"title":"Markdown","why":"The AI bolds the deadline.","fix":"Say: \"Plain text.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for a total word limit and it often lands over it.","fix":"Cap each part instead, for example: \"each line under 15 words.\"","checks":["maxWords"]}],"promptHints":[{"label":"Gives the subject","patterns":["subject: lock in"]},{"label":"States the terms","patterns":["december 15","12 months","annual"]},{"label":"Who it applies to","patterns":["monthly","eligible","who it applies"]},{"label":"Bans urgency language","patterns":["hurry","last chance","limited spots"]},{"label":"Gives the last line","patterns":["questions\\? reply"]}],"hint":"Give the exact first and last lines, the terms to state, and the urgency language to avoid.","rubricLabels":["The first line is exactly \"Subject: Lock in today's price for 12 months\" and the last line is exactly \"Questions? Reply to this email.\"","States that annual-plan customers who renew by December 15 keep their current price for 12 months, that monthly plans are not eligible, and that prices rise 8 percent on January 1","Does not use limited spots, countdown, hurry, last chance or the 15 percent bonus, and gives December 15 as the single deadline"]}