{"id":"fpa-marketing-funnel-cost-per-win-lines","audience":"fpa","category":"finance-work","track":"finance","technique":"grounding","level":"intermediate","title":"Walk a marketing funnel from unique leads to cost per closed deal","free":false,"task":"You're reporting funnel efficiency to the CMO. Write a prompt for plain text with lines starting \"Unique leads:\", \"MQLs:\", \"SQLs:\", \"Wins:\" and \"Cost per win:\". Start from unique leads, not the raw count. Show the math on every line. Facts only. Under 90 words.","materialLabel":"Source material (attached to your prompt automatically)","material":"Q3 MARKETING FUNNEL\n\nProgram spend for the quarter: $60,000\nLeads captured by the forms and events: 3,000\nRevOps data cleanup, Nov 2: 500 of those leads were duplicates of other leads. Unique leads are 2,500.\n\nConversion rates for the quarter:\n- Unique lead to marketing-qualified lead (MQL): 20%\n- MQL to sales-qualified lead (SQL): 25%\n- SQL to closed-won: 20%\n\nNotes: the earlier dashboard used 3,000 leads and showed 30 wins, which gave a cost per win of $2,000. Sales confirms that the closed-won count in the CRM, after duplicate cleanup, matches the conversion rates above. Spend includes events and paid ads but not salaries. The CMO will use cost per win in the Q4 plan.","rules":[{"type":"plainText"},{"type":"maxWords","max":90}],"promptHints":[{"label":"Names the five lines","patterns":["unique leads","mqls","sqls","wins","cost per win"]},{"label":"Removes duplicates","patterns":["unique","duplicate","500"]},{"label":"Asks for rates","patterns":["20%","25%","rate"]},{"label":"Asks for math","patterns":["show the math","x"]},{"label":"Caps length","patterns":["\\d+\\s*words","under \\d+"]}],"mistakes":[{"title":"Starting from raw leads","why":"The AI uses 3,000 and gets 30 wins.","fix":"Say: \"Start from unique leads: 3,000 minus 500 duplicates.\"","checks":["r0","r2"]},{"title":"Skipping the stage math","why":"The AI jumps to wins.","fix":"Add: \"Show each stage as count x rate = result.\"","checks":["r1"]},{"title":"Using the dashboard cost","why":"The AI repeats $2,000.","fix":"Add: \"Cost per win = spend / wins from the corrected funnel.\"","checks":["r2"]},{"title":"Markdown extras","why":"The AI adds bold labels, headings and a closing note.","fix":"Say: \"Plain text, no bold. Output only the lines asked for.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and runs past word limits.","fix":"Ask for fewer words than the real cap and keep each part short.","checks":["maxWords"]}],"hint":"Funnels compound: one wrong starting number carries to the end. Start from the clean count.","rubricLabels":["Unique leads shows 3,000 - 500 = 2,500 and MQLs shows 2,500 x 20% = 500","SQLs shows 500 x 25% = 125 and Wins shows 125 x 20% = 25","Cost per win shows $60,000 / 25 = $2,400, not $2,000"]}