{"id":"fpa-segment-price-increase-churn-scenarios-lines","audience":"fpa","category":"finance-work","track":"finance","technique":"constraints","level":"advanced","title":"Compare two churn scenarios after segment price increases","free":false,"task":"You're modeling a price increase for the CRO. Write a prompt for plain text with lines starting \"SMB after increase:\", \"Enterprise after increase:\", \"Expected case:\", \"Downside case:\" and \"Read:\". Increase each segment's MRR by its own percent first, then apply that case's churn to the new MRR. Compare each case total with today's $1,000,000. Show the math. The Read line states the two net changes in one sentence, with no recommendation. Under 140 words.","materialLabel":"Source material (attached to your prompt automatically)","material":"PRICE INCREASE MODEL - effective Jan 1, 2027\n\nCurrent MRR: SMB $400,000; Enterprise $600,000; total $1,000,000\nPrice increase: SMB +10%; Enterprise +5%\n\nChurn assumptions (share of the new MRR lost after the increase):\n- Expected case: SMB 5%, Enterprise 2%\n- Downside case: SMB 10%, Enterprise 4%\n\nSales' earlier note assumed 0% churn for both segments. Customer success disagrees and supplied the two cases above. Use the two cases above.\n\nNotes: The increase applies to existing customers at renewal and is assumed to take effect for all MRR on Jan 1 for this exercise. New customer MRR is not included. Expansion is not included. The CRO will bring the model to the Nov 19 pricing committee, which has asked for the downside as well as the expected case.","rules":[{"type":"plainText"},{"type":"maxWords","max":140}],"promptHints":[{"label":"Names the five lines","patterns":["smb after","enterprise after","expected case","downside case","read"]},{"label":"Orders the steps","patterns":["increase first","then apply","churn"]},{"label":"Uses today's total","patterns":["1,000,000","today"]},{"label":"Bans a recommendation","patterns":["no recommendation","do not recommend"]},{"label":"Caps length","patterns":["\\d+\\s*words","under \\d+"]}],"mistakes":[{"title":"Applying churn before the increase","why":"The AI takes churn from the old MRR.","fix":"Say: \"Increase first, then apply churn to the new MRR.\"","checks":["r1"]},{"title":"Using sales' 0% churn","why":"The AI uses the earlier assumption.","fix":"Add: \"Use only the two cases; ignore the 0% note.\"","checks":["r1","r2"]},{"title":"Recommending","why":"The AI says to proceed with the increase.","fix":"Add: \"The Read line states the two changes; no recommendation.\"","checks":["r2"]},{"title":"Missing the segment math","why":"The AI blends segments into one percent.","fix":"Add: \"Work each segment separately and show each equation.\"","checks":["r0","r1"]},{"title":"Markdown extras","why":"The AI adds bold labels, headings and a closing note.","fix":"Say: \"Plain text, no bold. Output only the lines asked for.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and runs past word limits.","fix":"Ask for fewer words than the real cap and keep each part short.","checks":["maxWords"]}],"hint":"The order of operations matters here. Say increase first, then churn, and keep the Read line factual.","rubricLabels":["SMB after increase shows $400,000 x 1.10 = $440,000 and Enterprise after increase shows $600,000 x 1.05 = $630,000","Expected case shows $440,000 x 0.95 + $630,000 x 0.98 = $418,000 + $617,400 = $1,035,400 and Downside case shows $440,000 x 0.90 + $630,000 x 0.96 = $396,000 + $604,800 = $1,000,800","Read states net changes of +$35,400 (expected) and +$800 (downside) versus $1,000,000 in one sentence, and gives no recommendation and does not use the 0% churn note"]}