{"id":"ind-re-listing-headline-options","audience":"real-estate","category":"brainstorming","technique":"constraints","title":"Brainstorm listing headlines that each sell a different feature","free":false,"task":"You need headline options for a new listing. Write exactly 3 numbered headlines, each under 8 words, each built on a different feature from the listing notes. Skip hype words (stunning, dream, must-see, gem), leave out the price, and use plain text with nothing else on the page. Write a prompt that gets you exactly that.","materialLabel":"The listing notes (attached to your prompt automatically)","material":"LISTING NOTES - 1408 Calloway Street, Riverton (fictional)\nAgent: Teresa Baptiste, Harborline Realty (fictional)\n\nPrice: $372,500 | 3 bed / 2 bath | 1,540 sq ft | Built 1928\n\nFeatures (from the seller walkthrough):\n- Original 1928 woodwork: built-in bookcases and a window seat in the living room\n- Kitchen opened up in 2023, with a 9-foot island\n- Detached studio in the backyard (insulated, has power), seller used it for pottery\n- Walk-up attic with full-height ceiling, not finished\n- Front porch, wraps around one side\n- Basement is unfinished, some water staining (disclosed)\n\nSeller's wish list for the marketing:\n- \"Make it sound like a dream home!\"\n- \"Say it's a must-see\"\n\nOffice notes:\n- Photographer comes Thursday.\n- Listing goes live Monday.","rules":[{"type":"numberedItems","count":3},{"type":"maxWords","max":30},{"type":"plainText"}],"mistakes":[{"title":"Not setting the count","why":"The AI gives 8-10 options, often grouped under headings.","fix":"Be exact: \"Exactly 3 numbered headlines, nothing else.\"","checks":["numberedItems","plainText","r2"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for \"under 30 words\" and it often lands well over.","fix":"Cap each part instead: \"each headline under 8 words.\"","checks":["maxWords"]},{"title":"Repeating one feature","why":"The AI writes three versions of the same kitchen line.","fix":"Add: \"Each headline uses a different feature.\"","checks":["r0"]},{"title":"Taking the seller's hype","why":"The notes ask for \"dream home\" and \"must-see\", and the AI goes along.","fix":"Add: \"No stunning, dream, must-see or gem.\"","checks":["r1"]}],"promptHints":[{"label":"Sets the number of headlines","patterns":["\\b(3|three)\\b.{0,20}(headlines|options|lines)"]},{"label":"Asks for different features","patterns":["different feature","each.{0,20}feature","one feature each"]},{"label":"Bans hype words","patterns":["hype","stunning","dream","must-see"]},{"label":"Leaves out the price","patterns":["price","no (price|cost)"]},{"label":"Caps each headline","patterns":["under \\d+ words","each.{0,20}words"]}],"hint":"Brainstorms are more useful when each option tries something different. Tell the AI how many, what makes them different, and which words to avoid.","rubricLabels":["Each headline is built on a different real feature from the notes (like the 1928 woodwork, the 2023 kitchen island, the backyard studio or the wraparound porch), with no two on the same feature","No headline uses the words stunning, dream, must-see or gem, or other hype like 'perfect' or 'won't last'","No headline mentions the price, and the output has nothing but the 3 numbered headlines (no intro, notes or explanations)"]}