{"id":"ind-re-mls-remarks-fair-housing","audience":"real-estate","category":"social-content","technique":"constraints","title":"Write MLS listing remarks that describe the home, not the buyer","free":false,"task":"You're writing the public remarks for a new MLS listing. Keep it under 60 words, plain text, no all-caps words or exclamation points. Lead with the renovated kitchen, use the square footage from the appraisal, and describe only the property, never who should live there (no \"perfect for families\" or similar). Write a prompt that gets you exactly that.","materialLabel":"The seller's notes and listing data (attached to your prompt automatically)","material":"LISTING INTAKE - 2217 Marlowe Ave, Cedar Falls (fictional)\nAgent: Simone Achterberg, Northgate Realty (fictional)\n\nPrice: $429,000 | 3 bed / 2 bath | Built 1962\nSquare feet: 1,920 (from the old county record)\nAPPRAISAL (Oct 28): 1,840 finished square feet. Use this; the county record counts the unfinished porch.\n\nSeller's notes:\n- \"We redid the kitchen in 2025: quartz counters, gas range, new cabinets. That's the best part!\"\n- Hardwood floors throughout the main level\n- Fenced backyard with a big oak tree\n- Two-car detached garage\n- \"Perfect home for a young family, we raised 3 kids here\"\n- \"Walking distance to St. Brendan's church and Lincoln Elementary\"\n- New roof 2021\n- \"Quiet street, great neighbors\"\n\nOffice notes:\n- Showings start Friday.\n- Seller wants to be out by January.","rules":[{"type":"maxWords","max":60},{"type":"plainText"}],"mistakes":[{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for \"under 60 words\" and it often lands well over.","fix":"Cap each part instead: \"4 sentences, each under 14 words.\"","checks":["maxWords"]},{"title":"Keeping the seller's order","why":"The AI opens with price and bedrooms, and the kitchen gets lost in the middle.","fix":"Add: \"First sentence: the 2025 kitchen.\"","checks":["r0"]},{"title":"Using the old square footage","why":"The county number comes first and the AI may use it.","fix":"Add: \"Use the appraisal's 1,840 square feet.\"","checks":["r1"]},{"title":"Describing the buyer","why":"The AI repeats \"perfect for a young family\" and the church, which describe people, not the home.","fix":"Add: \"Describe only the property. No families, kids, or places of worship. No caps or exclamation points.\"","checks":["r2"]},{"title":"Ignoring where it will be pasted","why":"AI loves bold and headings, which show up as stray ** and # symbols in the MLS remarks field.","fix":"Name the place and the format: \"For the MLS remarks field. Plain text, no bold or headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Leads with the kitchen","patterns":["kitchen.{0,20}first","lead with","open with","start with","first sentence"]},{"label":"Uses the appraisal number","patterns":["1,?840","appraisal"]},{"label":"Describes the home, not the buyer","patterns":["famil","fair housing","who should","property only","church"]},{"label":"Bans caps and exclamation points","patterns":["caps","exclamation"]},{"label":"Sets a word limit","patterns":["\\d+\\s*words","word (limit|count)"]}],"hint":"Listing remarks should sell the home without describing the people who should buy it. Tell the AI what to lead with, which number is right, and which phrases to avoid.","rubricLabels":["The first sentence leads with the renovated 2025 kitchen (quartz counters, gas range or new cabinets)","Gives the size as 1,840 square feet (never 1,920)","Describes only the property: no phrases about who should live there (families, kids, couples, young), no mention of a church, and no all-caps words or exclamation points"]}