{"id":"lead-customer-price-change-email-honest","audience":"small-business","category":"leadership-work","track":"leadership","level":"intermediate","technique":"tone","title":"Tell customers about a price rise with exact dates and amounts","free":false,"task":"Write a customer email about a price increase, in plain text, under 120 words. Line 1 exactly: Subject: A price change starting March 1. The first sentence states the change with old and new prices. Then give the reason in one sentence, what customers on annual plans keep, and how to reach you. Last line exactly: Thank you for being our customer. Do not use urgency tricks, discounts not in the notes, or the words unfortunately and valued.","materialLabel":"Notes (attached to your prompt automatically)","material":"Price change - Prairie Planners (fictional scheduling tool for small clinics)\n\n- Monthly plan: $39 to $45 per month starting March 1.\n- Annual plan: stays at the current rate ($390 per year) until its renewal date.\n- Reason: our hosting and payment costs went up about 12% this year; the 15% figure in a draft was wrong.\n- Contact: support@prairieplanners.example or reply to this email.\n- No discount is planned. (Don't invent one.)\n- A competitor is cheaper. Don't mention.\n- Draft said \"Act now before prices go up!\" Don't use urgency.","rules":[{"type":"maxWords","max":120},{"type":"plainText"}],"mistakes":[{"title":"Urgency language","why":"The AI says 'act now'.","fix":"Say: \"No urgency language.\"","checks":["r2"]},{"title":"Wrong cost figure","why":"The AI uses 15%.","fix":"Say: \"Costs rose about 12%.\"","checks":["r1"]},{"title":"Inventing a discount","why":"The AI offers a loyalty discount.","fix":"Say: \"No discount is planned.\"","checks":["r2"]},{"title":"Wrong subject or ending","why":"The AI changes them.","fix":"Say: \"Use the exact subject and last line.\"","checks":["r0"]},{"title":"Markdown","why":"The AI bolds prices.","fix":"Say: \"Plain text.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for a total word limit and it often lands over it.","fix":"Cap it: \"each sentence under 22 words.\"","checks":["maxWords"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for a total word limit and it often lands over it.","fix":"Cap each part instead, for example: \"each line under 12 words.\"","checks":["maxWords"]}],"promptHints":[{"label":"Exact subject","patterns":["subject","exactly"]},{"label":"Old and new price","patterns":["\\$39","\\$45"]},{"label":"Reason","patterns":["reason","12%"]},{"label":"Exact ending","patterns":["thank you for being our customer"]},{"label":"No urgency","patterns":["no urgency","don'?t use"]}],"hint":"Give the exact first and last lines, the order of facts, and what not to use.","rubricLabels":["Line 1 is exactly \"Subject: A price change starting March 1\" and the first sentence states the monthly plan going from $39 to $45 per month","The email gives the reason as hosting and payment costs up about 12% (not 15%), says annual plans keep their rate until renewal, and gives support@prairieplanners.example","The last line is exactly \"Thank you for being our customer.\" and there is no urgency language, invented discount, competitor mention or the words unfortunately or valued"]}