{"id":"lead-kpi-glossary-five-definitions","audience":"product-managers","category":"leadership-work","track":"leadership","level":"beginner","technique":"audience","title":"Define five KPIs in one plain sentence each for new stakeholders","free":false,"task":"Write a glossary of the five KPIs in the notes for new stakeholders. Write exactly 5 numbered lines in the form: 1. KPI: one-sentence definition. Each definition is under 40 words, gives the formula in words, uses the numbers from the notes as an example, and avoids the words utilize, leverage and holistic. Use the corrected churn definition.","materialLabel":"KPI notes (attached to your prompt automatically)","material":"KPIs at Cedar Software (fictional)\n\n1. MRR (monthly recurring revenue): total of monthly subscription revenue. Example: 410 customers x $200 average = $82,000.\n2. Churn rate: customers lost in a month divided by customers at the start of the month. Example: lost 8 of 400 = 2%. (An older doc divided by the end-of-month count; that was wrong.)\n3. CAC (customer acquisition cost): sales and marketing spend divided by new customers. Example: $60,000 / 40 = $1,500.\n4. NRR (net revenue retention): revenue now from last year's customers divided by their revenue a year ago. Example: $1.08M / $1.0M = 108%.\n5. Payback period: CAC divided by monthly gross profit per customer. Example: $1,500 / $150 = 10 months.\n\nAudience: new board observers who dislike jargon.","rules":[{"type":"numberedItems","count":5},{"type":"maxWords","max":220},{"type":"plainText"}],"mistakes":[{"title":"Old churn definition","why":"The AI divides by the end-of-month count.","fix":"Say: \"Churn divides by customers at the start of the month.\"","checks":["r1"]},{"title":"No example","why":"The AI defines without numbers.","fix":"Say: \"Use the example numbers.\"","checks":["r1"]},{"title":"Jargon words","why":"The AI uses 'leverage' and 'holistic'.","fix":"Say: \"Ban utilize, leverage, holistic.\"","checks":["r2"]},{"title":"Wrong format","why":"The AI writes a paragraph.","fix":"Say: \"Five numbered lines: 1. KPI: definition.\"","checks":["r0","numberedItems"]},{"title":"Markdown","why":"The AI bolds the KPI names.","fix":"Say: \"Plain text.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for a total word limit and it often lands over it.","fix":"Cap each: \"each under 20 words.\"","checks":["maxWords"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for a total word limit and it often lands over it.","fix":"Cap each part instead, for example: \"each line under 12 words.\"","checks":["maxWords"]}],"promptHints":[{"label":"Format","patterns":["1\\.\\s*[a-z]+:","kpi"]},{"label":"Formula in words","patterns":["formula","divided by"]},{"label":"Example","patterns":["example","numbers"]},{"label":"Bans","patterns":["utilize","leverage","holistic"]},{"label":"Corrected","patterns":["corrected","start of the month"]}],"hint":"Show the line format, ask for the formula in words with the example, and ban the jargon words.","rubricLabels":["Exactly five numbered lines in the form \"N. KPI: definition\" for MRR, churn rate, CAC, NRR and payback period in that order","Each definition states the formula in words and uses the example numbers (e.g. 8 of 400 = 2% for churn, with start-of-month customers, not end-of-month)","None of the words utilize, leverage or holistic appears and each definition is under 40 words"]}