{"id":"lead-strategy-explainer-new-hire-plain-voice","audience":"executives","category":"leadership-work","track":"leadership","level":"beginner","technique":"tone","title":"Explain the company strategy to a new hire in 4 plain sentences","free":false,"task":"Explain our strategy to a new hire in 4 sentences, plain text, under 80 words. Sentence 1: who we serve. Sentence 2: what we do better than others, in plain words. Sentence 3: one thing we have decided not to do. Sentence 4: the number we are trying to hit and the year. Do not use the words disrupt, leverage, ecosystem, solution or best-in-class.","materialLabel":"Strategy document excerpt (attached to your prompt automatically)","material":"Strategy summary - Larchmont Logistics (fictional)\n\nWe are a regional trucking and warehousing company in the Midwest. Our best customers are independent grocery chains with 10 to 60 stores that cannot get reliable service from the national carriers.\n\nOur edge: we deliver within a 2-hour window and tell the customer the arrival time by text. National carriers give a full-day window. Our on-time rate is 96%.\n\nWe leverage our dense local network to deliver best-in-class service in a growing ecosystem of independent grocers. (Draft jargon.)\n\nWe have decided not to chase national retail chains: they require nationwide coverage and price cuts we can't match.\n\nTarget: grow revenue from $48M to $70M by 2028. \nAlso considering: adding a Canada lane. Undecided; not part of the strategy yet.","rules":[{"type":"maxWords","max":80},{"type":"maxSentences","max":4},{"type":"plainText"}],"mistakes":[{"title":"Vague audience and edge","why":"The AI describes the company generically.","fix":"Say: \"Sentence 1: independent grocery chains with 10 to 60 stores; sentence 2: the 2-hour window.\"","checks":["r0"]},{"title":"Jargon","why":"The AI keeps 'leverage' and 'ecosystem'.","fix":"Say: \"Ban disrupt, leverage, ecosystem, solution, best-in-class.\"","checks":["r2"]},{"title":"Including undecided ideas","why":"The AI mentions Canada.","fix":"Say: \"Leave out the Canada lane.\"","checks":["r2"]},{"title":"Missing the not-doing","why":"The AI skips what we won't do.","fix":"Say: \"Sentence 3: one thing we decided not to do.\"","checks":["r1"]},{"title":"Too many sentences","why":"The AI writes 7.","fix":"Say: \"Exactly 4 sentences.\"","checks":["maxSentences"]},{"title":"Markdown","why":"The AI adds bullets.","fix":"Say: \"Plain text.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for a total word limit and it often lands over it.","fix":"Cap each sentence: \"each under 20 words.\"","checks":["maxWords"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for a total word limit and it often lands over it.","fix":"Cap each part instead, for example: \"each line under 12 words.\"","checks":["maxWords"]}],"promptHints":[{"label":"Four sentences","patterns":["4 sentences","four"]},{"label":"Each job","patterns":["who we serve","not to do","number"]},{"label":"Bans","patterns":["leverage","ecosystem","ban"]},{"label":"Plain","patterns":["plain words","new hire"]},{"label":"Leaves out","patterns":["canada","undecided"]}],"hint":"Give each sentence a job and ban the jargon list.","rubricLabels":["Sentence 1 says we serve independent grocery chains with 10 to 60 stores, and sentence 2 says we deliver within a 2-hour window with a text giving the arrival time","Sentence 3 says we have decided not to chase national retail chains, and sentence 4 gives the target of growing revenue from $48M to $70M by 2028","None of the banned words appears and the Canada lane is not mentioned"]}