{"id":"mkt-campaign-results-readout","audience":"marketing","category":"data","technique":"audience","title":"Answer your CMO's campaign question in one Slack message","free":false,"task":"Your CMO, Elena, asks in Slack which October email campaign had the best signup rate. She reads on her phone and only wants numbers she can trust, so check the notes under the table. Put the answer first (campaign name and signup rate), then at most 2 bullets of context, under 60 words in total, plain text, with no intro or sign-off. Write a prompt that gets her that reply.","materialLabel":"Campaign results export (attached to your prompt automatically)","material":"OCTOBER EMAIL CAMPAIGNS - results export (pulled Nov 4)\nSignup rate = signups / emails sent\n\nCampaign | Sent | Opens | Clicks | Signups | Signup rate\nFall Webinar Invite | 12,400 | 4,960 | 620 | 186 | 1.5%\nCase Study: Orchard Bikes | 8,200 | 3,030 | 410 | 164 | 2.0%\nProduct Tips #4 | 15,000 | 5,100 | 300 | 75 | 0.5%\nBlack Friday Early Access | 9,800 | 4,410 | 1,180 | 392 | 4.0%\nCustomer Newsletter Oct | 20,100 | 6,030 | 402 | 121 | 0.6%\n\nNotes:\n- Black Friday Early Access went out Oct 13. The tracking pixel bug (Oct 12-15) double-counted clicks AND signups for every send in that window. Ops says don't report its numbers until the re-pull, ETA Nov 12.\n- All other campaigns went out after the fix.\n- Case Study: Orchard Bikes went only to trial users, the other campaigns went to the full list.\n- Product Tips #4 subject line had a typo (\"Pro Tipps\"), which might explain the low clicks.\n- Design team asked if we can test dark-mode templates in November.","rules":[{"type":"maxBullets","max":2},{"type":"maxWords","max":60},{"type":"plainText"}],"mistakes":[{"title":"Asking the AI to \"analyze\" the results","why":"You get a full report with a table, headings and five insights, when Elena asked one question.","fix":"Say who it's for and what goes first: \"Answer Elena's question in the first line: campaign name and signup rate.\"","checks":["r0","maxBullets"]},{"title":"Trusting every row of the table","why":"The AI sees 4.0% and crowns Black Friday, missing the note that its numbers were double-counted.","fix":"Add: \"Exclude any campaign the notes flag as unreliable, and say why.\"","checks":["r1"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for \"under 60 words\" and it often lands well over.","fix":"Cap each part instead, like \"each line under 15 words,\" so the total lands well under 60.","checks":["maxWords"]},{"title":"Formatting for a desktop report","why":"AI adds bold, headings and tables. On Elena's phone in Slack they show up as symbol clutter.","fix":"Add: \"For Slack on a phone. Plain text, no bold, no table, no intro or sign-off.\"","checks":["plainText","r2"]}],"promptHints":[{"label":"Says who it's for","patterns":["elena","cmo","slack","phone"]},{"label":"Puts the answer first","patterns":["first line","lead with","start with","answer first"]},{"label":"Flags unreliable data","patterns":["notes","unreliable","tracking","bug","exclude","trust"]},{"label":"Limits the bullets","patterns":["\\b(2|two)\\b.{0,15}bullet","bullet.{0,20}\\b(2|two)\\b"]},{"label":"Asks for plain text","patterns":["plain","no bold","no markdown","no formatting","no headings"]}],"hint":"The AI doesn't know Elena wants one answer on a phone, or that one row is broken. Tell it who's reading, what goes first, how short, and to respect the notes under the table.","rubricLabels":["The first line names Case Study: Orchard Bikes as the campaign with the best signup rate, with its rate (2.0%)","Does not present Black Friday Early Access as the winner; if it mentions that campaign, it says its numbers can't be trusted yet because of the tracking bug","Has no intro ('Here's the breakdown'), no sign-off, and no numbers that aren't in the table or notes"]}