{"id":"mkt-creamer-taglines","audience":"marketing","category":"brainstorming","technique":"constraints","title":"Brainstorm bus-shelter taglines that legal will approve","free":false,"task":"You're brainstorming taglines for Meadowly's oat creamer bus-shelter ads. You need exactly 6 numbered taglines, each under 8 words and each including the name \"Meadowly\" so people remember the brand, and nothing else: plain text, no intro, no explanations. The brief's legal rules apply: never say \"organic\", no health claims, and no sugar claims, even in lines the team liked at kickoff. Write a prompt that gets that list.","materialLabel":"Campaign brief (attached to your prompt automatically)","material":"MEADOWLY OAT CREAMER - Bus shelter campaign brief\n\nProduct: Meadowly Oat Creamer, Original flavor (the one in this campaign).\nWhere: bus shelters in Denver and Minneapolis, Jan-Mar. People read it in about 3 seconds from the curb.\nAudience: commuters, 25 to 40, who make coffee at home before work.\n\nApproved product facts:\n- Made from oats.\n- Dairy-free.\n- Foams like whole milk, so home lattes look cafe-made.\n- Shelf-stable until opened.\n\nLEGAL, must follow:\n- Never say \"organic\". We are not certified.\n- No health claims of any kind: no \"healthy\", \"good for you\", \"guilt-free\", \"heart\", \"gut\", \"clean\" or \"wholesome\".\n- No sugar claims. Original has cane sugar, so no \"no sugar\" or \"low sugar\". (Unsweetened is a different product and not in this campaign.)\n\nTone: warm, a little playful, morning energy. Short and punchy.\n\nKickoff notes: Sam loves cow puns, the CEO hates them. Lines the team liked (legal hasn't seen them yet): \"Zero guilt, all foam.\" and \"Naturally sweet mornings.\" Last year's line, \"Wake up to something better,\" tested poorly. The agency wants at least one line about winter mornings.","rules":[{"type":"numberedItems","count":6},{"type":"plainText"}],"mistakes":[{"title":"Asking for \"some tagline ideas\"","why":"The AI gives 10 to 20 lines grouped under headings, with a note on each one.","fix":"Set the count: \"Exactly 6 numbered taglines.\"","checks":["numberedItems"]},{"title":"Not passing on the legal rules","why":"Oat products make the AI think \"healthy\" and \"organic\", and it happily reuses the kickoff favorites, which break the brief's rules.","fix":"Spell them out: \"Never say organic. No health or sugar claims, so skip the kickoff lines.\"","checks":["r0"]},{"title":"Leaving out the brand","why":"The AI writes clever lines that never name Meadowly, or full sentences nobody can read from a curb in 3 seconds.","fix":"Add: \"Each tagline under 8 words and includes the name Meadowly.\"","checks":["r1"]},{"title":"Getting commentary you didn't ask for","why":"AI explains why each tagline works and adds bold headings, so you can't paste the list straight into the deck.","fix":"Add: \"Output only the numbered list. Plain text, no bold, no explanations.\"","checks":["r2","plainText"]}],"promptHints":[{"label":"Says how many taglines","patterns":["\\b(6|six)\\b.{0,20}(taglines|lines|ideas|options)"]},{"label":"Limits the length","patterns":["under \\d+ words","\\d+ words","short"]},{"label":"Names the brand in every line","patterns":["(each|every).{0,40}meadowly","include.{0,20}(brand|meadowly)","brand name"]},{"label":"Passes on the legal rules","patterns":["organic","health","sugar","legal"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|explanation)","nothing else","just the"]}],"hint":"The AI will happily brainstorm forever, skip your brand name and break your legal rules. Give it a count, a length and a must-have word per tagline, the banned claims, and tell it to skip the commentary.","rubricLabels":["Follows the legal rules: no tagline says 'organic', makes a health claim (such as healthy, good for you, guilt-free, zero guilt, clean, wholesome) or a sugar claim (such as naturally sweet, no sugar, low sugar)","Every one of the 6 taglines includes the brand name 'Meadowly' and is under 8 words","The reply is only the numbered list: no intro line, no headings, and no explanations or notes under the taglines"]}