{"id":"mkt-launch-linkedin-post","audience":"marketing","category":"social-content","technique":"grounding","title":"Write a launch post that uses only legal-approved claims","free":true,"task":"Fernway launches its new Auto-Assign feature on March 18, and you're writing the company LinkedIn post. Open with the customer's problem, never say \"excited\", \"thrilled\" or \"announce\", and end with the link (fernway.example/auto-assign) as the very last line. Use only claims the launch brief lists as approved. Keep it under 60 words, plain text, in the brand's calm voice: no emojis, no hashtags and no exclamation marks. Write a prompt that gets that post.","materialLabel":"Launch brief (attached to your prompt automatically)","material":"LAUNCH BRIEF: Fernway Auto-Assign\n\nLaunch date: March 18 (moved from March 11, use March 18 everywhere)\nLink: fernway.example/auto-assign\n\nWhat it does: Automatically routes each new support ticket to the right teammate, based on skill tags and who has the lightest workload right now.\n\nWho it's for: support teams of 3 to 30 people who share one Fernway inbox.\n\nCustomer problem (from interviews): tickets sit unassigned for hours, two people answer the same ticket, and others slip through the cracks.\n\nAPPROVED CLAIMS (legal signed off Feb 20):\n- Routes every new ticket in under 5 seconds.\n- Works with your existing Fernway inbox. No setup call needed.\n- Included in Team and Business plans at no extra cost.\n\nNOT APPROVED:\n- \"3x faster first response.\" Beta data only, legal review pending. Do not use.\n\nFROM THE SALES DECK, do not use externally:\n- \"92% of support leads say ticket triage is their biggest time sink.\" Source unknown, we couldn't verify it.\n\nApproved beta quote: \"We stopped arguing about who's got what.\" (Mei Tanaka, Support Lead, Orchard Bikes)\n\nBrand voice: plain, friendly, no hype words like \"revolutionary\" or \"game-changing\".","rules":[{"type":"maxWords","max":60},{"type":"plainText"}],"mistakes":[{"title":"Saying \"write a LinkedIn post about this\"","why":"The AI writes a typical launch post: \"We're thrilled to announce!\", emojis, exclamation marks and a wall of hashtags.","fix":"Set the shape: \"Open with the customer's problem and end with the link. Never say excited or announce. No emojis, hashtags or exclamation marks.\"","checks":["r1","r2"]},{"title":"Letting it pick the claims","why":"The AI reaches for the most impressive numbers on the page, even the ones marked not approved or unverified.","fix":"Add: \"Use only the claims under APPROVED CLAIMS. Don't use the 3x claim or the 92% stat.\"","checks":["r0"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for \"under 60 words\" and it often lands well over.","fix":"Cap each part instead, like \"each sentence under 12 words,\" so the total lands well under 60.","checks":["maxWords"]},{"title":"Forgetting LinkedIn shows plain text","why":"AI adds **bold** that LinkedIn displays as literal asterisks.","fix":"Add: \"Plain text, no bold.\"","checks":["plainText"]}],"promptHints":[{"label":"Opens with the problem","patterns":["open(s)? with.{0,30}problem","start(s)? with.{0,30}problem","not.{0,20}excited","pain","end(s)? with.{0,20}link"]},{"label":"Limits claims to approved ones","patterns":["approved","3x","92","only.{0,25}(brief|claims)"]},{"label":"Rules out emojis, hashtags and exclamation marks","patterns":["emoji","hashtag","exclamation"]},{"label":"Sets a word limit","patterns":["\\d+\\s*words","word (limit|count)"]},{"label":"Asks for plain text","patterns":["plain","no bold","no markdown","no formatting","no headings"]}],"hint":"AI loves hype, exclamation marks and big numbers. Tell it which claims are allowed, how to open, and the limits on length, emojis, hashtags and exclamation marks.","rubricLabels":["Uses only approved claims: no '3x faster' claim, no '92%' stat, and no other numbers or results that aren't in the approved list or the launch details","The first sentence describes the customer problem (such as tickets sitting unassigned or slipping through the cracks), the post never uses the words 'excited', 'thrilled' or 'announce', and the last line is the link (fernway.example/auto-assign) with nothing after it","Contains no emojis, no hashtags and no exclamation marks"]}