{"id":"mkt-spec-sheet-product-copy","audience":"marketing","category":"social-content","technique":"grounding","title":"Write a product page blurb that adds no features","free":false,"task":"You're writing the product page blurb for the Halden 28 daypack from the final spec sheet. Describe only what ships in the final production version, so leave out anything that was cut and anything the spec says not to claim. Keep it under 60 words, plain text, with no exclamation marks and no hype words like \"ultimate\" or \"best\". End with this exact spec line as the last line: 28 L | 1.9 lb | 2-year warranty. Write a prompt that gets that blurb.","materialLabel":"Spec sheet (attached to your prompt automatically)","material":"HALDEN 28 DAYPACK - Spec sheet v3 (final, Sept 30)\n\nCapacity: 28 liters\nWeight: 1.9 lb\nColors: Slate, Rust, Pine\nWarranty: 2 years, covers zippers, seams and buckles\n\nFeatures in final production:\n- Padded laptop sleeve, fits up to 15-inch laptops\n- Two side pockets that hold a 1-liter bottle each\n- Ventilated mesh back panel\n- Hip belt with one zip pocket (fits a phone)\n- DWR-coated fabric: sheds light rain\n\nCHANGES FROM v2 (do not use v2 copy):\n- Built-in rain cover: CUT in v3 to hit the price. Not included.\n- Do not call the pack \"waterproof\". It is water-resistant only. Seams are not taped.\n- Hydration sleeve: CUT. No hydration port.\n\nPrice: $119\n\nNotes from the product team:\n- Target customer: people who hike on weekends and carry a laptop on weekdays.\n- Sales asked if we can say \"lifetime warranty\" like our old Ridge line. No, the Halden warranty is 2 years.\n- Testing note: survived 40 days in a rainy-season field test in Oregon (internal only, not a claim we can publish yet).\n- The Ridge 35 is a different, larger pack. Don't mix up their features.","rules":[{"type":"maxWords","max":60},{"type":"plainText"}],"mistakes":[{"title":"Not saying which features count","why":"The AI lists every feature on the page, including the cut rain cover, and may call the pack waterproof.","fix":"Add: \"Use only v3 final-production features. No rain cover, no hydration sleeve, never say waterproof.\"","checks":["r0"]},{"title":"Leaving the ending to chance","why":"AI ends with a call to action like \"Shop now\" instead of the spec line your page template needs.","fix":"Add: \"End with this exact last line: 28 L | 1.9 lb | 2-year warranty\"","checks":["r1"]},{"title":"Getting hype by default","why":"Product copy pulls the AI toward \"the ultimate pack!\" and other big words.","fix":"Add: \"No exclamation marks, no words like ultimate or best.\"","checks":["r2"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for \"under 60 words\" and it often lands well over.","fix":"Cap each part: \"3 sentences, each under 14 words, then the spec line.\"","checks":["maxWords"]},{"title":"Getting markdown in a product page field","why":"AI adds a bold product name or bullet headings that show up as stray symbols in the page editor.","fix":"Add: \"Plain text, no bold, no headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Keeps it to the final spec","patterns":["v3","final","only.{0,30}(spec|features|sheet)","rain cover","waterproof"]},{"label":"Sets the last line","patterns":["last line","end(s)? with","28 ?l ?\\|"]},{"label":"Rules out hype","patterns":["exclamation","hype","ultimate","best"]},{"label":"Sets a word limit","patterns":["\\d+\\s*words","word (limit|count)"]},{"label":"Asks for plain text","patterns":["plain","no bold","no markdown","no headings"]}],"hint":"A spec sheet mixes what ships with what was cut. Tell the AI which version counts and what never to claim, then give it the length, the tone limits and the exact last line.","rubricLabels":["Describes only final-production features: no rain cover, no hydration sleeve or port, never says 'waterproof', no lifetime warranty, and no Oregon field-test claim","The last line is exactly '28 L | 1.9 lb | 2-year warranty' with nothing after it","Uses no exclamation marks and no hype words (such as ultimate, best, revolutionary, game-changing, unbeatable)"]}