{"id":"mkt-webinar-noshow-email","audience":"marketing","category":"writing-emails","technique":"context","title":"Write a webinar follow-up for people who didn't show up","free":false,"task":"Your webinar \"Pricing Pages That Convert\" ran yesterday. This follow-up goes only to people who registered but didn't attend, so it must not thank them for coming. Start with a subject line that mentions the recording, include the recording link and the 3 key takeaways as at most 3 bullets, and leave out the cancelled discount code and internal details. Keep it under 120 words, plain text. Write a prompt that gets that email.","materialLabel":"Webinar notes (attached to your prompt automatically)","material":"WEBINAR WRAP-UP: \"Pricing Pages That Convert\" (Tidemark, Tue Nov 4, 1pm ET)\n\nRegistered: 1,140. Attended live: 410.\nRecording: tidemark.example/webinar/pricing-pages\nHost: Lena Brooks, Head of Growth\n\nKey takeaways (from Lena's closing slide):\n1. Put your most popular plan in the middle and label it.\n2. Show annual savings as a dollar amount, not a percentage.\n3. Answer your top 3 pricing objections right under the plans.\n\nQ&A: lots of questions about A/B testing tools. Lena said she'd write a blog post on it next month.\n\nLive offer: near the end Lena told attendees, \"Use code WEBINAR20 for 20% off Tidemark Pro through Friday.\"\n\nUPDATE from Finance (Wed Nov 5, 9:10am): WEBINAR20 was never approved and is cancelled. Do not include it in any follow-up. We'll honor it for anyone who already used it.\n\nNext webinar: \"Onboarding Emails That Stick\", Wed Dec 3, 1pm ET. Signup: tidemark.example/webinar/onboarding\n\nInternal only: attendance was down 12% from September. Lena's mic cut out twice around minute 20, so we should trim that part of the recording later.","rules":[{"type":"maxWords","max":120},{"type":"maxBullets","max":3},{"type":"plainText"}],"mistakes":[{"title":"Not saying who gets it","why":"The AI assumes a follow-up goes to attendees and opens with \"Thanks for joining us!\", which is wrong for people who didn't come.","fix":"Say it: \"This goes only to people who registered but did not attend. Don't thank them for attending.\"","checks":["r0"]},{"title":"No subject line direction","why":"The AI writes a generic subject like \"Thanks for joining\", and the recording, the reason to open it, isn't mentioned.","fix":"Add: \"Start with a subject line under 8 words that mentions the recording.\"","checks":["r1"]},{"title":"Copying everything from the notes","why":"The AI treats the live offer as good news to share and misses the later note that it's cancelled. It may also leak internal stats.","fix":"Add: \"Leave out the cancelled WEBINAR20 code and internal details like attendance and audio problems.\"","checks":["r2"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for \"under 120 words\" and it often lands well over.","fix":"Cap each part instead, like \"each line under 15 words,\" so the total lands well under 120.","checks":["maxWords"]},{"title":"Too many bullets and bold","why":"AI turns every section into bullets with bold headings, which look broken in many email tools.","fix":"Add: \"Only the 3 takeaways as bullets. Plain text, no bold.\"","checks":["maxBullets","plainText"]}],"promptHints":[{"label":"Says who it's for","patterns":["no.?show","didn't attend","did not attend","missed","registered but"]},{"label":"Asks for a subject line","patterns":["subject"]},{"label":"Includes the recording","patterns":["recording","link"]},{"label":"Leaves out the cancelled offer","patterns":["webinar20","discount","cancel","code"]},{"label":"Sets a word limit","patterns":["\\d+\\s*words","word (limit|count)"]}],"hint":"The AI can't know this email goes to people who missed the webinar, or that the offer was cancelled. Tell it who reads it, what must be in it, what to leave out, and how long it can be.","rubricLabels":["Written for people who missed the webinar: it does not thank them for attending or suggest they were there","Starts with a subject line that mentions the recording, and the body includes the recording link (tidemark.example/webinar/pricing-pages)","Leaves out the cancelled WEBINAR20 discount and internal details (attendance numbers, the mic problems)"]}