{"id":"mkt-x-audience-exclusion-bullets","track":"marketing","audience":"marketing","category":"brainstorming","technique":"grounding","title":"List who a campaign must exclude, and why","free":false,"task":"You're finishing the audience section of the brief for Copperline Bank's new credit card ads. Write exactly 3 bullets in the shape Exclude: who - why, each under 16 words, covering the exclusions compliance and the team agreed on. Don't add exclusions nobody agreed to, and use plain text with no heading.","materialLabel":"Brief notes (attached to your prompt automatically)","material":"COPPERLINE BANK - \"Everyday Rewards\" card campaign, audience notes\n\nTarget: adults 25-54 in our 6-state footprint who bank elsewhere\n\nAgreed exclusions (compliance + marketing, Mar 3 meeting):\n1. Current Copperline credit card holders - they get a separate upgrade offer; double offers confuse people\n2. Anyone under 21 - card requires 21+ unless there's a co-signer, and we don't market co-signed cards\n3. People on our marketing opt-out list - legal requirement\n\nIdeas raised but NOT agreed:\n- Exclude students (Dev suggested) - compliance said no, students 21+ are fine\n- Exclude people with low credit scores - legal said we can't target or exclude by credit score in ads\n\nMeeting note: write the \"why\" so the media buyer understands it.","rules":[{"type":"maxBullets","max":3},{"type":"plainText"}],"mistakes":[{"title":"Adding unagreed exclusions","why":"Students and low credit scores are in the notes, and the AI includes them.","fix":"Add: \"Only the 3 agreed exclusions.\"","checks":["r2"]},{"title":"Dropping the why","why":"The AI lists who to exclude without reasons.","fix":"Show it: \"Exclude: who - why.\"","checks":["r0","r1"]},{"title":"Too many bullets","why":"The AI writes a full audience section with bold headings.","fix":"Add: \"Exactly 3 bullets, plain text, no heading.\"","checks":["maxBullets","plainText"]},{"title":"Vague reasons","why":"The AI writes \"not a fit\" instead of the real reason.","fix":"Add: \"Use the reason from the notes for each.\"","checks":["r1"]}],"promptHints":[{"label":"Sets the bullet shape","patterns":["exclude:","who\\s*-\\s*why"]},{"label":"Limits to agreed exclusions","patterns":["agreed","only (the )?3","not agreed"]},{"label":"Rules out credit score targeting","patterns":["credit score","students"]},{"label":"Limits the bullets","patterns":["\\b(3|three)\\b.{0,15}bullet","bullet.{0,20}\\b(3|three)\\b"]},{"label":"Asks for plain text","patterns":["plain","no heading","no bold"]}],"hint":"Meeting notes mix decisions with ideas that were shot down. Tell the AI which exclusions were agreed and to explain each one.","rubricLabels":["Has 3 bullets covering current Copperline credit card holders, people under 21, and people on the opt-out list, each in the shape Exclude: who - why and under 16 words","Each why matches the notes (separate upgrade offer; card requires 21+; legal requirement)","Doesn't exclude students or people by credit score, and there's no heading or intro"]}