{"id":"mkt-x-audience-positioning-one-liners","track":"marketing","audience":"marketing","category":"brainstorming","technique":"audience","title":"Write one positioning line per audience from approved claims","free":false,"task":"You're aligning sales and marketing on how to describe Brightwell, a staff scheduling app, to 3 audiences. Write exactly 3 numbered lines in the shape For [audience]: one sentence, each under 18 words, each leading with what that audience cares about most per the research. Use only approved claims, and reply with only the plain-text list.","materialLabel":"Research notes (attached to your prompt automatically)","material":"BRIGHTWELL - audience research summary (Q3 interviews)\n\nAudiences and what they care about most:\n- Restaurant owners: fewer no-shows on shifts (mentioned by 14 of 18)\n- Shift workers: swapping shifts without calling the manager (22 of 30)\n- Multi-location operations managers: one view of all locations' schedules (9 of 11)\n\nApproved claims (legal reviewed):\n- Shift reminders by text cut no-shows by 31% (customer study, 64 restaurants)\n- Workers can trade shifts in the app; manager approves with one tap\n- One dashboard shows every location's schedule\n\nNot approved:\n- \"Cuts labor costs by 20%\" - from a sales rep's estimate; legal rejected it\n- \"Works with every POS system\" - we integrate with 4\n\nTone: plain and practical.","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"One message for everyone","why":"The AI writes one positioning statement and lists all features.","fix":"Ask for one line per audience: \"For [audience]: one sentence.\"","checks":["r0","numberedItems"]},{"title":"Ignoring the research","why":"The AI picks benefits it thinks matter instead of what each group said.","fix":"Add: \"Lead each line with that audience's top concern from the research.\"","checks":["r1"]},{"title":"Using rejected claims","why":"\"Cuts labor costs 20%\" is the most persuasive line, so the AI uses it.","fix":"Add: \"Only approved claims. No 20% labor or every-POS claims.\"","checks":["r2"]},{"title":"Getting formatting","why":"The AI bolds the audience names and adds explanations.","fix":"Add: \"Plain text, no notes.\"","checks":["plainText"]}],"promptHints":[{"label":"Names the audiences","patterns":["restaurant owner","shift worker","operations manager"]},{"label":"Sets the line shape","patterns":["for \\[?audience","one sentence"]},{"label":"Uses the research","patterns":["research","cares? about","top concern"]},{"label":"Uses only approved claims","patterns":["approved","20%","pos"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Different buyers care about different things, and some claims aren't safe to make. Name the audiences, point to the research and the approved list.","rubricLabels":["Has one line each for restaurant owners, shift workers and multi-location operations managers, each starting with 'For [audience]:' and under 18 words","Each line leads with that audience's top concern (fewer no-shows; swapping shifts without calling the manager; one view of all locations)","Uses only approved claims: never says labor costs drop 20% or works with every POS system, and the reply is only the numbered list"]}