{"id":"mkt-x-boot-seo-meta-descriptions","track":"marketing","audience":"small-business","category":"social-content","technique":"grounding","title":"Write SEO meta descriptions that keep each boot's claims straight","free":false,"task":"You run the website for Cedar Pass Outfitters and need meta descriptions for 3 boot pages so Google shows them in full. Write exactly 3 numbered descriptions, one per boot, each one sentence under 25 words that includes that page's target keyword word for word. Only the boot the spec sheet calls waterproof may be called waterproof, and use no superlatives like best or #1. Plain text, only the list.","materialLabel":"Product sheet (attached to your prompt automatically)","material":"CEDAR PASS OUTFITTERS - boot pages needing meta descriptions\n\n1) Ridgeline Mid\nTarget keyword: waterproof hiking boots for women\nSpecs: Gore-style waterproof membrane, seam-sealed. Vibram-type lug sole. 1 lb 6 oz per pair. Sizes 5-12. $159.\nNotes: our top seller in the Pacific Northwest.\n\n2) Trailhead Low\nTarget keyword: lightweight trail shoes\nSpecs: water-RESISTANT treated suede (sheds light rain, NOT waterproof - supplier was clear about this). 1 lb 1 oz per pair. Sizes 6-14. $119.\nNotes: customers say \"comfy out of the box\". Returns are higher than average for narrow feet.\n\n3) Basin Kids\nTarget keyword: kids hiking boots\nSpecs: hook-and-loop straps, toe bumper, sizes youth 11 to big kid 6. $64.\nNotes: grandparents buy these a lot as gifts.\n\nFrom our SEO consultant: Google usually cuts meta descriptions after about 155 characters. Avoid \"best\" and \"#1\"; we can't back them up and they read as spammy. Include a reason to click (price, fit, a key feature).\n\nFrom Marcy (owner): can we just call all three \"waterproof\"? People search for it. -> Consultant: no, only the Ridgeline is waterproof. Calling the others waterproof will get us returns and bad reviews.","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Not giving the keyword rule","why":"The AI paraphrases the keyword, so the exact search phrase never appears.","fix":"Add: \"Use each page's target keyword word for word.\"","checks":["r0"]},{"title":"Following the owner's wish","why":"Marcy asks to call all three waterproof, and the AI tends to go along.","fix":"Add: \"Only the Ridgeline is waterproof. The Trailhead is water-resistant.\"","checks":["r1"]},{"title":"No length limit","why":"AI writes two-sentence blurbs that Google cuts off, often with \"best\" in them.","fix":"Add: \"One sentence under 20 words each. No best or #1.\"","checks":["r2"]},{"title":"Getting a formatted report","why":"The AI adds bold product names, character counts and tips.","fix":"Add: \"Exactly 3 numbered lines, plain text, nothing else.\"","checks":["numberedItems","plainText"]}],"promptHints":[{"label":"Says how many","patterns":["\\b(3|three)\\b.{0,25}(description|line|meta)","one (per|for each)"]},{"label":"Uses the exact keywords","patterns":["keyword","word for word","exact"]},{"label":"Keeps waterproof claims straight","patterns":["waterproof","water-resistant","resistant"]},{"label":"Sets a length limit","patterns":["\\d+\\s*words","\\d+\\s*char","one sentence"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"The AI will happily call everything waterproof if the owner asks. Tell it the exact keywords, the length, and which claim belongs to which boot.","rubricLabels":["Each description includes its page's exact target keyword (waterproof hiking boots for women; lightweight trail shoes; kids hiking boots)","Only the Ridgeline description says waterproof; the Trailhead description does not call it waterproof (water-resistant is fine) and Basin Kids makes no waterproof claim","Each description is one sentence under 25 words with no superlatives (best, #1, top-rated), and the reply is only the numbered list with no intro or notes"]}