{"id":"mkt-x-campaign-brief-from-thread","track":"marketing","audience":"marketing","category":"brainstorming","technique":"format","title":"Turn a kickoff thread into a five-line campaign brief","free":false,"task":"You're writing the brief for Fernhill Pottery's spring class campaign so the freelance designer can start Monday. You need exactly 5 lines labeled Goal:, Audience:, Message:, Channels: and Deadline:, in that order, each under 15 words, under 70 words total and plain text. Use the final decisions in the thread, not the first ideas.","materialLabel":"Kickoff thread (attached to your prompt automatically)","material":"Thread: Spring class campaign kickoff\n\nAna (owner), Jan 6:\nLet's fill the spring wheel-throwing classes. 8-week series starts April 7, Tuesdays and Thursdays, 6-8pm. $340 including clay and firing. Goal: lots of sign-ups! Let's do TikTok, Instagram and the email list. Need it all live by March 1.\n\nTheo (marketing contractor), Jan 7:\n\"Lots of sign-ups\" isn't a goal we can measure. We have 48 seats across 4 sections. Can we say 48 sign-ups by March 31?\n\nAna, Jan 7:\nYes, 48 seats by March 31.\n\nTheo, Jan 8:\nWho are we talking to? Last spring, 70% of students were adults 25-45 who'd never touched clay. Date-night pairs were the next biggest group.\n\nAna, Jan 8:\nFirst-timers 25-45. Couples are a nice extra, don't build the campaign around them.\n\nTheo, Jan 9:\nTikTok: we have 140 followers and nobody to film. I'd cut it. Instagram (3,900 followers) and email (2,200 subscribers) are where our students come from.\n\nAna, Jan 9:\nOK, cut TikTok. Instagram and email only.\n\nAna, Jan 10:\nDesigner can't start until Monday the 13th, so let's move live date to March 8. Message idea: \"No experience needed, you'll leave with a bowl you made.\"\n\nTheo: love it. Also, should we mention the studio cat? People love Biscuit.\nAna: Ha, maybe in a post, not in the brief.","rules":[{"type":"maxWords","max":70},{"type":"plainText"}],"mistakes":[{"title":"Asking for \"a campaign brief\"","why":"The AI writes a full template with 10 sections, many filled with guesses.","fix":"Set the shape: \"Exactly 5 labeled lines: Goal, Audience, Message, Channels, Deadline.\"","checks":["r0"]},{"title":"Using the first ideas","why":"The thread opens with TikTok and March 1, and the AI keeps them.","fix":"Add: \"Use the final decisions: no TikTok, live by March 8, 48 seats by March 31.\"","checks":["r1"]},{"title":"Keeping every side note","why":"AI builds in couples and the studio cat because they're interesting.","fix":"Add: \"Audience is first-timers 25-45. Skip side ideas like the cat.\"","checks":["r2"]},{"title":"Trusting the AI to count words","why":"Briefs run long, and AI miscounts.","fix":"Cap each line: \"Each line under 12 words.\"","checks":["maxWords"]},{"title":"Getting markdown","why":"Labels come back in bold under a heading.","fix":"Add: \"Plain text, no bold or headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Names the 5 lines","patterns":["goal","audience","channels","deadline"]},{"label":"Sets a length","patterns":["\\d+\\s*words","one line each"]},{"label":"Uses the final decisions","patterns":["final","latest","march 8","no tiktok","cut"]},{"label":"Leaves out side notes","patterns":["skip","leave out","cat","only"]},{"label":"Asks for plain text","patterns":["plain","no bold","no markdown","no headings"]}],"hint":"Kickoff threads change their minds halfway through. Tell the AI the exact lines you want and to use only what was decided at the end.","rubricLabels":["Has exactly 5 lines labeled Goal:, Audience:, Message:, Channels: and Deadline:, in that order, with nothing else","Uses the final decisions: the goal is 48 sign-ups (or all 48 seats) by March 31, channels are only Instagram and email (no TikTok), and the deadline is March 8","The audience is first-timers aged 25-45 (couples at most as a secondary note), and the message is about no experience needed and leaving with a bowl you made; it leaves out the studio cat"]}