{"id":"mkt-x-campaign-kpi-targets","track":"marketing","audience":"marketing","category":"data","technique":"grounding","title":"Set campaign KPI lines with the corrected baselines","free":false,"task":"You're writing the KPI section of the Q1 campaign brief for Juniper Health Club's referral program. Write exactly 4 numbered lines in the shape Metric: target (baseline: X), each under 14 words, using the corrected baselines and the targets leadership approved. Reply with only the plain-text list.","materialLabel":"Planning notes (attached to your prompt automatically)","material":"JUNIPER HEALTH CLUB - Q1 referral campaign, KPI notes\n\nBaselines (Q4, from the dashboard):\n- Referral sign-ups: 85\n- Referral share rate (members who share their link): 6%\n- Referred member 90-day retention: 72%\n- Cost per referred member: $48\n\nCORRECTION (Jan 6, finance): the Q4 sign-ups number double-counted 15 people who signed up twice. Real baseline is 70, not 85.\n\nTargets leadership approved (Jan 8 meeting):\n- Referral sign-ups: 120\n- Share rate: 10%\n- 90-day retention: hold at 72% or higher\n- Cost per referred member: under $40\n\nIdeas not approved:\n- Social followers target (Maya's idea) - leadership said it's not a referral metric\n- \"Double sign-ups\" - replaced by the 120 target","rules":[{"type":"numberedItems","count":4},{"type":"plainText"}],"mistakes":[{"title":"Using the dashboard number","why":"The 85 baseline comes first; the correction is below it.","fix":"Add: \"Sign-ups baseline is 70 after finance's correction.\"","checks":["r1"]},{"title":"Adding unapproved metrics","why":"The AI adds social followers because it's in the notes.","fix":"Add: \"Only the 4 approved metrics.\"","checks":["r2"]},{"title":"No line shape","why":"The AI writes a table or paragraph per metric.","fix":"Show it: \"Metric: target (baseline: X).\"","checks":["r0","plainText"]},{"title":"Extra lines","why":"The AI adds a summary or a 5th KPI.","fix":"Add: \"Exactly 4 numbered lines, nothing else.\"","checks":["numberedItems"]}],"promptHints":[{"label":"Sets the line shape","patterns":["metric:","baseline","target"]},{"label":"Uses the corrected baseline","patterns":["\\b70\\b","correct","finance"]},{"label":"Uses approved targets","patterns":["approved","120","leadership"]},{"label":"Says how many","patterns":["\\b(4|four)\\b.{0,20}(lines|kpis|metrics)","exactly \\d+"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"KPIs are only useful if the baseline is right. Point the AI to the correction, the approved targets, and the line shape.","rubricLabels":["Has 4 lines for sign-ups, share rate, 90-day retention and cost per referred member, each in the shape Metric: target (baseline: X) and under 14 words","Sign-ups show a target of 120 with a baseline of 70 (never 85), and the other targets match the approved list (10%; 72% or higher; under $40)","No social followers metric or 'double sign-ups' target, and the reply is only the numbered list"]}