{"id":"mkt-x-car-wash-review-templates","track":"marketing","audience":"small-business","category":"customer-replies","technique":"constraints","title":"Write review reply templates that match your refund policy","free":false,"task":"You own Sudsy's Car Wash and want reply templates so staff can answer online reviews fast. Write exactly 3 numbered templates, one each for a 1-star, 3-star and 5-star review, each under 40 words, each starting with \"Hi [Name],\" and signed \"- Tomas\". Follow the policy: only the 1-star reply offers anything (a free wash), nobody gets a refund offer. Plain text, only the list.","materialLabel":"Owner notes (attached to your prompt automatically)","material":"SUDSY'S CAR WASH - notes for review reply templates\n\nWho answers reviews: front desk staff, usually between customers, on a phone. They need to copy a template, swap in the name and post it.\n\nCommon 1-star complaints: missed spots on the back of the car, long wait on Saturdays, wheel rims still dirty.\nCommon 3-star: \"fine but nothing special\", price went up.\nCommon 5-star: friendly staff, fast, car looks new.\n\nPOLICY (updated Oct 1, Tomas):\n- 1-star: apologize once, invite them back for a free basic wash. Show this reply at the front desk.\n- 3-star: thank them, mention one thing we're improving (we added a second drying station in September).\n- 5-star: thank them, no offers or discounts.\n- Never offer refunds in public replies. Refunds only in person with a manager. (We used to say \"contact us for a full refund\" - that's gone.)\n- Never argue or blame the customer.\n- Sign every reply \"- Tomas\" even if staff write it.\n\nOld template we used (don't reuse, it's too long and offers refunds):\n\"Dear valued customer, we are so incredibly sorry to hear about your experience at Sudsy's Car Wash! Customer satisfaction is our number one priority. Please contact us at the front desk for a full refund and we will make it right!!\"","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Asking for \"review replies\"","why":"The AI writes long sample replies under bold headings, with tips for staff.","fix":"Set the shape: \"Exactly 3 numbered templates: 1-star, 3-star, 5-star. Plain text.\"","checks":["numberedItems","plainText"]},{"title":"Not passing on the policy","why":"AI defaults to offering refunds and discounts to make unhappy customers happy.","fix":"Add: \"Only the 1-star reply offers a free basic wash. Never offer refunds.\"","checks":["r1"]},{"title":"Skipping the fill-in parts","why":"The AI writes finished replies with made-up names, so staff can't reuse them.","fix":"Add: \"Start each with Hi [Name], and sign - Tomas.\"","checks":["r0"]},{"title":"No length limit","why":"Templates come back as long as the old one, too long to post from a phone.","fix":"Add: \"Each under 30 words. The 3-star one mentions the second drying station.\"","checks":["r2"]}],"promptHints":[{"label":"Says which templates","patterns":["1-star","3-star","5-star","one (for|per) each"]},{"label":"Sets a length","patterns":["\\d+\\s*words","short"]},{"label":"Passes on the refund policy","patterns":["refund","free (basic )?wash","policy"]},{"label":"Uses placeholders and sign-off","patterns":["\\[name\\]","placeholder","tomas"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"The AI's instinct is to offer refunds to every unhappy customer. Give it your policy, the three star levels, and the exact opening and sign-off.","rubricLabels":["There is one template each for a 1-star, 3-star and 5-star review, each starts with 'Hi [Name],' and each ends with '- Tomas'","Only the 1-star template offers anything, and what it offers is a free basic wash; no template offers a refund, discount or money back, and the 5-star template makes no offer","Each template is under 40 words, and the 3-star template mentions the new second drying station"]}