{"id":"mkt-x-case-study-pull-quotes","track":"marketing","audience":"sales","category":"research","technique":"grounding","title":"Pick case study pull quotes only from approved speakers","free":false,"task":"You're picking pull quotes for the Copperfield Clinics case study. Choose exactly 3 numbered quotes copied word for word from the interview, each followed by \" - Name, Title\", only from people who approved being quoted. Don't fix or shorten quotes, and reply with only the plain-text list.","materialLabel":"Interview transcript (attached to your prompt automatically)","material":"CASE STUDY INTERVIEW - Copperfield Clinics (Tidewell scheduling software)\nApproved to be quoted: Rita Vance (Practice Manager), Leon Shu (Front Desk Lead)\nNOT approved: Dr. Amos Kell (Medical Director) - asked not to be quoted by name or title.\n\nRita Vance: \"Before Tidewell, Monday mornings were chaos. Now the schedule is full by Friday afternoon.\"\nRita Vance: \"Our no-show rate dropped from 14% to 6% in the first quarter.\"\nDr. Amos Kell: \"Honestly it's the best software decision we've made in ten years.\"\nLeon Shu: \"Patients reschedule themselves from the text link. My phone barely rings before 9.\"\nLeon Shu: \"Training took one afternoon. The new hires picked it up faster than I did.\"\nRita Vance: \"I'd recommend it to any clinic that's still using a paper calendar, which, let's be honest, is more of them than you'd think.\"\n\nMarketing notes:\n- Dr. Kell's line is the best one. Shame. Can't use it.\n- Quotes must be exact - legal checks them against the recording.","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Using the best line anyway","why":"Dr. Kell's quote is the strongest, so the AI picks it.","fix":"Add: \"Only Rita Vance and Leon Shu. Never Dr. Kell.\"","checks":["r1"]},{"title":"Tidying quotes","why":"The AI trims and polishes quotes, which legal will reject.","fix":"Add: \"Copy each quote word for word, no edits.\"","checks":["r0"]},{"title":"Missing attribution","why":"The AI gives quotes without name and title.","fix":"Add: \"End each with - Name, Title.\"","checks":["r2"]},{"title":"Getting commentary","why":"The AI explains why each quote works, in bold.","fix":"Add: \"Exactly 3 numbered lines, plain text.\"","checks":["numberedItems","plainText"]}],"promptHints":[{"label":"Limits to approved speakers","patterns":["approved","rita","leon","kell"]},{"label":"Keeps quotes exact","patterns":["word for word","verbatim","exact","don't (edit|change|shorten)"]},{"label":"Adds attribution","patterns":["name,? title","attribut"]},{"label":"Says how many","patterns":["\\b(3|three)\\b.{0,20}quotes","exactly \\d+"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Quotes need permission and exact wording. Tell the AI who approved, to copy word for word, and how to attribute.","rubricLabels":["Each quote is copied word for word from Rita Vance or Leon Shu, with no words changed, added or cut","Never uses Dr. Amos Kell's quote or names him","Each quote is followed by ' - Name, Title' with the right title (Rita Vance, Practice Manager; Leon Shu, Front Desk Lead), and the reply is only the numbered list"]}