{"id":"mkt-x-charity-5k-promo-email","track":"marketing","audience":"nonprofit","category":"writing-emails","technique":"grounding","title":"Write a 5K promo email with the corrected start time","free":false,"task":"You're promoting the Riverbend Animal Shelter's Paws & Pace 5K to past donors by email. Write the email body only, under 90 words, with the date, start time and place in the first sentence. Use the corrected start time, say that 70% of fees fund the shelter (not \"all proceeds\"), end with the exact line \"Register at pawsandpace.org\", and use plain text.","materialLabel":"Event notes (attached to your prompt automatically)","material":"PAWS & PACE 5K - event notes (Riverbend Animal Shelter)\n\nDate: Saturday, April 18\nPlace: Lakeshore Park, north pavilion\nStart time: 8:00am (on the flyer draft)\n-> CORRECTION from the city permit office (Mar 2): race start is 9:00am. Check-in opens 8:00am. Please fix it everywhere.\n\nRegistration: $35 adults, $15 kids under 12, dogs free (leashed)\nIncludes: race shirt, finisher bandana for your dog\n\nWhere the money goes:\n- 70% of registration fees go directly to the shelter's medical fund\n- 30% covers race costs (permit, timing chip company, shirts)\n- Our board chair asked us to stop saying \"all proceeds go to the animals\" - it's not accurate.\n\nLast year: 340 runners, 180 dogs, raised $8,900 for the medical fund.\n\nAudience for this email: past donors, many have adopted from us. Warm tone. They know us.\n\nVolunteer note: we still need 12 volunteers for the water station, but that's a separate email next week.","rules":[{"type":"maxWords","max":90},{"type":"plainText"}],"mistakes":[{"title":"Missing the correction","why":"The flyer's 8:00am comes first, and the AI uses it.","fix":"Add: \"The race starts at 9:00am, not 8:00.\"","checks":["r0"]},{"title":"Overstating the cause","why":"\"All proceeds go to the animals\" is the AI's default charity line.","fix":"Add: \"Say 70% of fees fund the shelter. Never all proceeds.\"","checks":["r1"]},{"title":"Not setting the ending","why":"The AI ends with a long sign-off and a volunteer ask.","fix":"Add: \"End with: Register at pawsandpace.org. Skip volunteers.\"","checks":["r2"]},{"title":"Trusting the AI to count words","why":"Promo emails come back at 150+ words with bold headers.","fix":"Cap the parts: \"4 sentences under 14 words each, then the register line.\"","checks":["maxWords"]},{"title":"Getting formatting","why":"The AI bolds the date and adds a subject line and headings.","fix":"Add: \"Body only, plain text.\"","checks":["plainText"]}],"promptHints":[{"label":"Puts the details first","patterns":["first sentence","start with","lead with","open with"]},{"label":"Uses the corrected time","patterns":["9(:00)?\\s*am","correct"]},{"label":"States the 70%","patterns":["70","all proceeds"]},{"label":"Sets the ending","patterns":["register at","end with"]},{"label":"Sets a word limit","patterns":["\\d+\\s*words"]}],"hint":"Event notes change, and charities love to say \"all proceeds\". Tell the AI the right time, the real number, and exactly how to end.","rubricLabels":["The first sentence gives Saturday, April 18, the 9:00am start time and Lakeshore Park; the email never gives 8:00am as the start time (check-in at 8:00am is fine)","Says 70% of registration fees go to the shelter (or its medical fund) and never says all proceeds or 100%","Ends with the exact line 'Register at pawsandpace.org' and doesn't ask for volunteers"]}