{"id":"mkt-x-competitor-price-math-lines","track":"marketing","audience":"sales","category":"data","technique":"format","title":"Compare competitor prices for a 12-person team, showing the math","free":false,"task":"A prospect with 12 users asked how Brightdesk's price compares to two rivals. Write exactly 3 numbered lines, one per product, each showing the monthly math for 12 users (like \"$8 x 12 = $96/month\"), using the current prices in your notes. Then one last line saying which is cheapest, with no pitch. Plain text, nothing else.","materialLabel":"Pricing notes (attached to your prompt automatically)","material":"PRICING NOTES - help desk tools (compiled by Sales Ops, updated Nov 3)\n\nBrightdesk (us):\n- Team plan: $15 per user per month\n- No platform fee\n\nTicketly:\n- Their site: $12 per user per month\n- PLUS a required $40/month platform fee on all plans (in the footnote, people miss it)\n\nSupportsy:\n- Old price: $9 per user per month (what our battle card from June says)\n- UPDATE: raised to $14 per user per month on Oct 1 (their pricing page, checked Nov 3)\n- No platform fee\n\nProspect: Marlowe Outdoor Co., 12 support agents. They asked \"how do you compare on price for us?\"\n\nManager note: show the math, don't spin. If we're not cheapest, say so plainly; we win on setup time, not price. But keep this reply to price only.","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Not asking for the math","why":"The AI states totals without the steps, so errors hide.","fix":"Add: \"Show the math on each line, like $8 x 12 = $96/month.\"","checks":["r0"]},{"title":"Using stale or partial prices","why":"The June battle card price and the hidden platform fee are easy to miss.","fix":"Add: \"Supportsy is $14 now. Include Ticketly's $40 platform fee.\"","checks":["r1"]},{"title":"Spinning the answer","why":"The AI makes Brightdesk sound cheapest or adds a pitch about setup time.","fix":"Add: \"Last line: which is cheapest, plainly. No pitch.\"","checks":["r2"]},{"title":"Getting a table","why":"The AI builds a markdown table with bold headers.","fix":"Add: \"Exactly 3 numbered lines, plain text.\"","checks":["numberedItems","plainText"]}],"promptHints":[{"label":"Asks to show the math","patterns":["show (the )?math","x 12","calculat"]},{"label":"Uses current prices","patterns":["\\$?14","current","update","oct"]},{"label":"Includes the platform fee","patterns":["platform fee","\\$?40"]},{"label":"Asks for a plain verdict","patterns":["cheapest","no (pitch|spin)","plainly"]},{"label":"Asks for plain text","patterns":["plain","no table","no bold","nothing else"]}],"hint":"Price comparisons go wrong in the details: old prices, hidden fees and spin. Ask the AI to show each calculation and put the verdict after the numbers.","rubricLabels":["Each of the 3 lines shows the math for 12 users with the result: Brightdesk $15 x 12 = $180/month; Ticketly $12 x 12 = $144 + $40 = $184/month; Supportsy $14 x 12 = $168/month","Uses Supportsy's current $14 price (never $9) and includes Ticketly's $40 platform fee","Ends with one line saying Supportsy is cheapest for 12 users, with no sales pitch, extra selling points or notes"]}