{"id":"mkt-x-coworking-positioning-statement","track":"marketing","audience":"small-business","category":"brainstorming","technique":"grounding","title":"Write a positioning statement backed by your own research","free":false,"task":"You own Nook & Desk, a coworking space, and need a positioning statement for your website brief. Write it in exactly 2 sentences using the template For [target] who [need], Nook & Desk is the [category] that [benefit]. Unlike [alternative], we [difference]. Aim it at the group your member research points to, don't name any competitor, and build the difference on a fact from the notes, not on price. Plain text, nothing else.","materialLabel":"Research notes (attached to your prompt automatically)","material":"NOOK & DESK - positioning notes (owner: Priya Raman, Columbus, OH)\n\nMember survey, Sept (52 members):\n- 31 are freelancers or remote workers with kids under 6\n- 29 of those 31 say the on-site drop-in childcare room is the main reason they joined\n- 12 are early-stage founders\n- 9 are students or \"other\"\n\nWhat we offer:\n- Drop-in childcare room with 2 licensed caregivers, 8am-2pm weekdays\n- Quiet zone, phone booths, fast wifi\n- Day pass $25, monthly $210\n\nCompetition:\n- Hive Desk (2 miles away): monthly $175, no childcare, big events scene\n- Coffee shops and the public library\n\nThings people keep saying:\n- Business partner Jordan wants to say \"for everyone who works remotely\". Survey doesn't support that.\n- Jordan also wants \"Columbus's most affordable coworking\". Not true, Hive Desk is cheaper.\n- Our attorney: don't name competitors in marketing materials. Say \"other coworking spaces\" if needed.\n\nMember quote: \"I can work for five hours and still have lunch with my daughter.\"","rules":[{"type":"maxSentences","max":2},{"type":"plainText"}],"mistakes":[{"title":"Not giving the template","why":"The AI writes a mission-style paragraph or several options.","fix":"Paste the template and say \"exactly 2 sentences\".","checks":["r0","maxSentences"]},{"title":"Aiming at everyone","why":"AI picks the broadest audience, as Jordan wanted.","fix":"Add: \"Target the group the survey points to: remote-working parents of young kids.\"","checks":["r1"]},{"title":"Naming the rival or the price","why":"AI uses the most concrete comparison it sees: Hive Desk, and cheaper.","fix":"Add: \"Don't name competitors. No price claims; we're not cheaper.\"","checks":["r2"]},{"title":"Getting extras","why":"The AI adds a heading and a note on why the statement works.","fix":"Add: \"Output only the 2 sentences, plain text.\"","checks":["plainText","maxSentences"]}],"promptHints":[{"label":"Gives the template","patterns":["for \\[?target","unlike","template"]},{"label":"Sets the length","patterns":["\\b(2|two)\\b.{0,10}sentence"]},{"label":"Names the target from research","patterns":["parent","kids","childcare","survey"]},{"label":"Rules out competitor names","patterns":["competitor","hive","don't name"]},{"label":"Rules out price claims","patterns":["price","cheap","afford"]}],"hint":"A positioning statement has a fixed shape, and the AI will aim it at everyone unless your research says otherwise. Give it the template, the target and what to leave out.","rubricLabels":["Follows the template: the first sentence starts with 'For' and names a target, a need, a category and a benefit; the second sentence starts with 'Unlike' and states a difference","The target is freelancers or remote workers who are parents of young kids, not everyone who works remotely","Names no competitor (no Hive Desk), makes no price or affordability claim, and bases the difference on the on-site childcare room"]}