{"id":"mkt-x-ebook-whats-inside-bullets","track":"marketing","audience":"marketing","category":"social-content","technique":"grounding","title":"Write an ebook's what's-inside bullets from the final contents","free":false,"task":"You're writing the \"What's inside\" section of the landing page for Tidemark's free ebook on email deliverability. Write at most 4 bullets, one per chapter in the final table of contents, each under 14 words. Skip the chapter that was cut, make no guarantee about inbox placement, and use plain text with no heading.","materialLabel":"Ebook notes (attached to your prompt automatically)","material":"TIDEMARK - ebook \"Land in the Inbox\" landing page notes\n\nDraft table of contents (Aug):\n1. Why emails go to spam\n2. Setting up SPF, DKIM and DMARC\n3. Cleaning your list\n4. AI subject line generator walkthrough\n5. Warming up a new sending domain\n\nFINAL table of contents (Sept 30): Chapter 4 was CUT (the tool walkthrough went out of date). Final book has 4 chapters: 1, 2, 3 and 5 from the draft, in that order.\n\nLength: 28 pages, PDF\nAuthor: Rae Donnelly, deliverability lead at Tidemark\n\nLegal note: never say \"guaranteed inbox placement\" or \"never land in spam again\". Nobody can promise that.","rules":[{"type":"maxBullets","max":4},{"type":"plainText"}],"mistakes":[{"title":"Using the draft contents","why":"The draft lists 5 chapters, including the cut one.","fix":"Add: \"Only the 4 final chapters. Skip the AI subject line chapter.\"","checks":["r1","r0"]},{"title":"Promising results","why":"\"Never land in spam again!\" is the AI's favorite ebook hook.","fix":"Add: \"No guarantees about inbox placement.\"","checks":["r2"]},{"title":"Too many bullets","why":"The AI writes 6+ bullets under a bold heading.","fix":"Add: \"At most 4 bullets, plain text, no heading.\"","checks":["maxBullets","plainText"]},{"title":"Long bullets","why":"Each bullet becomes a paragraph.","fix":"Add: \"Each bullet under 12 words.\"","checks":["r0"]}],"promptHints":[{"label":"Uses the final contents","patterns":["final","sept(ember)? 30","cut","4 chapters"]},{"label":"Rules out guarantees","patterns":["guarantee","never land","promise"]},{"label":"Limits the bullets","patterns":["\\b(4|four)\\b.{0,15}bullet","bullet.{0,20}\\b(4|four)\\b"]},{"label":"Sets a length","patterns":["\\d+\\s*words"]},{"label":"Asks for plain text","patterns":["plain","no heading","no bold"]}],"hint":"Draft contents linger in notes after chapters get cut. Point the AI to the final list and the promise legal won't allow.","rubricLabels":["Has a bullet each for why emails go to spam, setting up SPF/DKIM/DMARC, cleaning your list, and warming up a new sending domain, each under 14 words","Never mentions the AI subject line generator chapter","Makes no guarantee (guaranteed inbox, never land in spam again), and there's no heading or intro"]}