{"id":"mkt-x-etsy-candle-listing","track":"marketing","audience":"freelancers","category":"social-content","technique":"grounding","title":"Write a product listing that skips claims you can't back up","free":false,"task":"You make candles and sell them on a handmade marketplace. Write the listing description for your new Cedar & Smoke candle: under 60 words, talking to a gift buyer as \"you\", with the corrected burn time. Don't call it non-toxic, clean or eco-friendly, since your wax supplier can't certify that. End with the exact line \"Ships in 2 business days.\" Plain text.","materialLabel":"Product notes (attached to your prompt automatically)","material":"CEDAR & SMOKE - listing notes (Hollow Pine Candle Co., run by me, Dee)\n\nScent: cedarwood, a little smoke, a hint of orange peel\nVessel: 8 oz amber glass jar with a wooden lid, reusable\nWax: soy-coconut blend\nWick: cotton\nBurn time: about 60 hours (from the old 10 oz jar label)\n-> CORRECTION: tested the new 8 oz jar 3 times, burn time is about 45 hours. Use 45.\nPrice: $28\nPackaging: comes gift-boxed with a kraft paper sleeve and a handwritten tag\n\nReviews of my other candles:\n\"Smells like a cabin weekend.\" - K.\n\"Gave three as gifts, everyone asked where I got them.\" - M.\n\nNotes to self:\n- Competitors all say \"non-toxic\" and \"clean burning\". My supplier says they can't certify that, so I can't say it either.\n- Don't say \"eco-friendly\" either until I switch to recycled glass.\n- Main buyers are people shopping for gifts (birthdays, housewarmings).\n- Shipping: I pour on Mondays but ship within 2 business days of order.","rules":[{"type":"maxWords","max":60},{"type":"plainText"}],"mistakes":[{"title":"Missing the correction","why":"The old 60-hour figure comes first, and the AI uses it.","fix":"Add: \"Burn time is about 45 hours, not 60.\"","checks":["r0"]},{"title":"Copying competitor claims","why":"Candle listings online are full of non-toxic and clean-burning claims, so the AI adds them.","fix":"Add: \"Never say non-toxic, clean, eco-friendly or natural.\"","checks":["r1"]},{"title":"Not naming the buyer","why":"The AI writes a generic scent description instead of talking to someone buying a gift.","fix":"Add: \"Talk to a gift buyer as 'you'. End with: Ships in 2 business days.\"","checks":["r2"]},{"title":"Trusting the AI to count words","why":"Listings come back at 100+ words with bullet lists of specs.","fix":"Cap it: \"3 sentences, each under 14 words, then the shipping line.\"","checks":["maxWords"]},{"title":"Getting markdown","why":"The AI bolds the product name and adds a specs heading.","fix":"Add: \"Plain text, no bold, no headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Uses the corrected burn time","patterns":["45","correct","burn time"]},{"label":"Bans the unprovable claims","patterns":["non-toxic","clean","eco"]},{"label":"Names the buyer","patterns":["gift","\\byou\\b"]},{"label":"Sets the ending","patterns":["ships in 2","end with"]},{"label":"Sets a length","patterns":["\\d+\\s*words","\\d+\\s*sentences"]}],"hint":"AI copies what every other candle listing says. Tell it who's buying, the corrected number, which claims you can't make, and how to end.","rubricLabels":["Gives the burn time as about 45 hours and never says 60 hours","Never calls the candle non-toxic, clean, clean-burning, eco-friendly, natural or healthy","Speaks to a gift buyer as 'you' (mentions gifting, such as the gift box or giving it to someone) and ends with the exact line 'Ships in 2 business days.'"]}