{"id":"mkt-x-food-bank-press-headlines","track":"marketing","audience":"nonprofit","category":"brainstorming","technique":"grounding","title":"Draft press release headlines with the audited total","free":false,"task":"You're the communications lead at Harvest Table Food Bank, writing the press release on the fall fundraising drive. Brainstorm exactly 4 numbered headline options, each under 14 words, each naming Harvest Table and using the audited amount raised, not the pledge total. No exclamation points, plain text, and only the list.","materialLabel":"Drive results (attached to your prompt automatically)","material":"HARVEST TABLE FOOD BANK - Fall Drive wrap-up notes (for press release)\n\nDrive: \"Fill the Table\", Sept 15 - Oct 31, Riverside County\nGoal: $400,000\n\nTotals from the campaign dashboard (Nov 2):\n- Pledged: $450,000 from 2,310 donors\n- Matching gift from the Delgado Family Foundation: up to $100,000, included in the pledge total\n\nAUDITED by finance (Nov 9): $412,000 actually received. Some pledges didn't come in yet. Our board chair says only the audited number goes in press materials. If we cite pledges later we'll label them as pledges.\n\nWhat the money does:\n- Every $1 provides about 3 meals through our partner pantries\n- Funds a second refrigerated truck so we can pick up fresh produce from 6 more farms\n- Expands the school weekend backpack program from 14 to 22 schools\n\nPeople:\n- Executive Director: Carmen Osei\n- 140 volunteer drivers, 9,000+ volunteer hours\n\nThings NOT to put in headlines:\n- \"Record-breaking\" - we don't know that; 2019 records were lost in the server move\n- The truck brand\n\nPast headline the local paper liked: \"Harvest Table volunteers deliver 1 million meals in 2023\"","rules":[{"type":"numberedItems","count":4},{"type":"plainText"}],"mistakes":[{"title":"Asking for \"a headline\"","why":"The AI writes one headline plus a subhead, or 10 options under bold categories.","fix":"Set the count: \"Exactly 4 numbered headlines, plain text.\"","checks":["numberedItems","plainText"]},{"title":"Grabbing the biggest number","why":"The pledge total comes first and is larger, so the AI uses $450,000.","fix":"Add: \"Use only the audited $412,000, never the pledge total.\"","checks":["r1"]},{"title":"Letting it hype","why":"Press headlines pull the AI toward \"record-breaking\" and exclamation points.","fix":"Add: \"Never say record. No exclamation points.\"","checks":["r2"]},{"title":"No length or name rule","why":"The AI writes 18-word headlines that start with the drive name and forget the food bank.","fix":"Add: \"Each under 10 words and includes Harvest Table.\"","checks":["r0"]}],"promptHints":[{"label":"Says how many","patterns":["\\b(4|four)\\b.{0,25}(headline|option)","exactly \\d+"]},{"label":"Sets a length","patterns":["\\d+\\s*words","short"]},{"label":"Uses the audited amount","patterns":["412","audit"]},{"label":"Rules out hype","patterns":["record","exclamation","hype"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"The AI loves the biggest number on the page. Tell it which number is official, how many headlines, how long, and what words are off-limits.","rubricLabels":["Every headline names Harvest Table and is under 14 words","Any dollar amount is the audited $412,000 (or $412K); no headline says $450,000, $450K or calls the money pledged","No headline says record or record-breaking, there are no exclamation points, and the reply is only the numbered list with no intro or notes"]}