{"id":"mkt-x-freelance-case-study-blurb","track":"marketing","audience":"freelancers","category":"social-content","technique":"grounding","title":"Write a portfolio case study blurb with approved results only","free":false,"task":"You're a freelance email designer adding a client project to your portfolio. Write exactly 3 sentences labeled Problem:, What I did: and Result:, under 75 words total, using only the results the client approved for public use. Don't name the client's internal revenue figure, and use plain text with nothing else.","materialLabel":"Project notes (attached to your prompt automatically)","material":"PORTFOLIO NOTES - Juniper & Rye (online spice shop), welcome email series\n\nThe problem:\nTheir welcome email was one plain-text message from 2019. New subscribers bought at a low rate, and half the list never opened a second email.\n\nWhat I did (Aug-Sept):\n- Rebuilt the welcome series as 4 emails over 10 days\n- Designed a mobile-first template (70% of their opens are on phones)\n- Wrote subject lines and A/B tested 3 of them\n\nResults:\n- First-purchase rate from new subscribers: 4.1% -> 6.8% (client APPROVED for portfolio)\n- Open rate on email 2: 31% -> 47% (APPROVED)\n- Welcome series revenue: $38,200 in 60 days (client said NOT for public use, internal only)\n- Unsubscribe rate went from 0.9% to 0.7% (not approved; client wasn't sure the tracking was right)\n\nClient contact said: \"Feel free to name us and use the approved numbers.\"\n\nMy style: plain, specific, no buzzwords like \"synergy\" or \"game-changing\".","rules":[{"type":"maxWords","max":75},{"type":"plainText"}],"mistakes":[{"title":"Asking for \"a case study\"","why":"The AI writes a long case study with headings and bullet lists.","fix":"Set the shape: \"3 sentences labeled Problem:, What I did:, Result:.\"","checks":["r0","maxWords"]},{"title":"Using the private numbers","why":"Revenue is the most impressive figure, so the AI leads with it.","fix":"Add: \"Only approved numbers. Never the $38,200 or unsubscribes.\"","checks":["r1"]},{"title":"Letting the hype in","why":"Portfolio copy pulls the AI toward \"skyrocketed\" and \"game-changing\".","fix":"Add: \"Plain and specific, no buzzwords.\"","checks":["r2"]},{"title":"Trusting the AI to count words","why":"The 3 parts each become a paragraph.","fix":"Cap each: \"Each sentence under 16 words.\"","checks":["maxWords"]},{"title":"Getting formatting","why":"Labels come back bold.","fix":"Add: \"Plain text, no bold.\"","checks":["plainText"]}],"promptHints":[{"label":"Sets the 3 labeled parts","patterns":["problem:?","what i did","result"]},{"label":"Uses only approved results","patterns":["approved","public","38,?200","revenue"]},{"label":"Rules out buzzwords","patterns":["buzzword","game-changing","plain"]},{"label":"Asks for plain text","patterns":["plain text","no bold","no markdown"]},{"label":"Sets a word limit","patterns":["\\d+\\s*words"]}],"hint":"Your notes mix public and private numbers. Tell the AI which results the client approved and the exact 3-part shape.","rubricLabels":["Has exactly 3 lines, labeled Problem:, What I did: and Result:, in that order","Result uses only the approved numbers (first-purchase rate 4.1% to 6.8%, email 2 open rate 31% to 47%) and never mentions $38,200, revenue figures or the unsubscribe rate","Names Juniper & Rye and uses no buzzwords (game-changing, synergy, skyrocketed, revolutionary)"]}