{"id":"mkt-x-grant-webinar-subject-preheader","track":"marketing","audience":"nonprofit","category":"writing-emails","technique":"format","title":"Pair subject lines with preheaders for a moved webinar","free":false,"task":"You're promoting a free grant-writing webinar to small nonprofits by email. You need exactly 4 numbered lines, each written as Subject | Preheader, with the subject under 7 words and the preheader under 12 words. The webinar moved, so any date must be the new one. No emojis, no ALL CAPS words, and only the plain-text list.","materialLabel":"Event notes (attached to your prompt automatically)","material":"Webinar: \"Your First Foundation Grant\" - hosted by Riverbend Nonprofit Network\n\nOriginal plan: Tuesday, March 10, 1:00-2:00pm ET, on Zoom. Free, registration required.\nSpeaker: Dolores Whitcomb, grants director at Maple Street Food Pantry for 11 years. She has written about 140 grant proposals.\n\nWhat attendees get:\n- A one-page grant budget template\n- The 5 questions program officers ask most\n- Live Q&A, about 20 minutes\n\nWho it's for: executive directors and volunteers at nonprofits with budgets under $500k who have never applied to a foundation.\n\nPast email results: our plain, specific subject lines beat the clever ones. \"Free webinar: write your first grant\" got a 38% open rate. \"Unlock funding magic!!\" got 12%.\n\nBoard note: Phil wants \"LAST CHANCE\" in at least one subject. Marketing committee said no to that in January.\n\n---\nChange (Feb 20, from Lena): Dolores had a conflict, so we moved it to THURSDAY, March 12, same time (1:00-2:00pm ET). The registration link stays the same. Please don't send anything that says Tuesday or March 10.","rules":[{"type":"numberedItems","count":4},{"type":"plainText"}],"mistakes":[{"title":"Asking for subject lines only","why":"The AI writes a long list of subject lines and forgets the preheader text phones show right under them.","fix":"Ask for pairs: \"Each line: Subject | Preheader.\"","checks":["r0","numberedItems"]},{"title":"Missing the date change","why":"The original date comes first in the notes, so the AI uses Tuesday, March 10.","fix":"Add: \"The webinar moved to Thursday, March 12. Never say Tuesday.\"","checks":["r1"]},{"title":"Letting it shout","why":"Promo emails pull the AI toward emojis, FREE and LAST CHANCE.","fix":"Add: \"No emojis, no ALL CAPS words.\"","checks":["r2"]},{"title":"Getting a formatted report","why":"The AI adds bold headings and explains why each line works.","fix":"Add: \"Output only the numbered list, plain text, no notes.\"","checks":["plainText","r2"]}],"promptHints":[{"label":"Says how many","patterns":["\\b(4|four)\\b.{0,25}(lines|pairs|subject|options)","exactly \\d+"]},{"label":"Asks for preheaders","patterns":["preheader","preview text","\\|"]},{"label":"Uses the new date","patterns":["march 12","thursday","moved","new date"]},{"label":"Rules out emojis and caps","patterns":["emoji","caps","capital"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Inboxes show a subject and a preview line together. Ask for both in one shape, give the new date, and say what to leave out.","rubricLabels":["Every line has a subject and a preheader separated by a | character, with the subject under 7 words and the preheader under 12 words","Any date or day mentioned is Thursday, March 12; no line says Tuesday or March 10","No emojis and no words in ALL CAPS (such as LAST CHANCE or FREE), and the reply is only the numbered list with no intro or notes"]}