{"id":"mkt-x-groomer-search-ad-pairs","track":"marketing","audience":"small-business","category":"social-content","technique":"constraints","title":"Write search ad pairs that fit headline and description limits","free":false,"task":"You own Fluff & Fold Dog Grooming and are setting up a search ad. You need exactly 3 numbered pairs written as Headline | Description, with each headline under 5 words (the 30-character limit) and each description under 14 words (the 90-character limit). Use the holiday hours from the update, don't promise same-day appointments, and reply with only the plain-text list.","materialLabel":"Ad notes (attached to your prompt automatically)","material":"FLUFF & FOLD DOG GROOMING - search ad notes (owner: Bettina)\n\nLocation: 22 Orchard Row, Westfield. Free parking out back.\nServices: full groom, bath and brush, nail trim ($15 walk-in), de-shedding\nPrices: full groom from $65 (small dogs), $85 (large)\nHours: Tue-Sat, 8am-5pm\n\nSelling points:\n- Fear-free certified groomers (2 of our 3 groomers finished the course)\n- One dog at a time in the grooming room, no cage drying\n- 4.9 stars from 310 reviews\n\nHoliday notes:\n- Old plan: open extra Sundays in December\n- UPDATE Nov 20: no extra Sundays. Instead we're open Mondays Dec 1-22, 8am-5pm. Book online.\n\nThings not to say:\n- \"Same-day appointments\" - we're booked 2-3 weeks out in December\n- \"Cheapest in town\" - we're not\n\nAd platform limits: headline 30 characters, description 90 characters.\nSearch terms we want: dog grooming Westfield, dog groomer near me, holiday dog grooming","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Asking for \"an ad\"","why":"The AI writes one long ad, or lots of headlines and descriptions in separate bold sections.","fix":"Ask for pairs: \"Exactly 3 numbered lines: Headline | Description.\"","checks":["numberedItems","plainText","r0"]},{"title":"Giving character limits only","why":"AI can't count characters well and runs over.","fix":"Turn them into words with room to spare: \"Headline 2 to 4 words, description under 12 words.\"","checks":["r0"]},{"title":"Using the old holiday plan","why":"Extra Sundays come first in the notes, so the AI uses them.","fix":"Add: \"Holiday hours are extra Mondays, Dec 1-22. No Sundays.\"","checks":["r1"]},{"title":"Overpromising","why":"Same-day and cheapest are the AI's favorite ad hooks.","fix":"Add: \"No same-day promises, no cheapest claims.\"","checks":["r2"]}],"promptHints":[{"label":"Asks for pairs","patterns":["headline.{0,10}description","\\|","pairs?"]},{"label":"Says how many","patterns":["\\b(3|three)\\b.{0,20}(pairs|ads|lines)","exactly \\d+"]},{"label":"Sets limits for each part","patterns":["\\d+\\s*(words|char)"]},{"label":"Uses the updated hours","patterns":["monday","dec(ember)? 1","update"]},{"label":"Rules out overpromises","patterns":["same-day","cheapest"]}],"hint":"Ad platforms cut text off at hard limits, and AI can't count characters. Ask for pairs, give word limits with room to spare, and the current holiday hours.","rubricLabels":["Every line is a Headline | Description pair, with the headline under 5 words and the description under 14 words","If December or holiday hours are mentioned, they are the extra Mondays (Dec 1-22); nothing mentions Sundays","Nothing promises same-day appointments or claims to be the cheapest, and the reply is only the numbered list with no intro or notes"]}