{"id":"mkt-x-holiday-shipping-faq","track":"marketing","audience":"small-business","category":"customer-replies","technique":"grounding","title":"Write a holiday shipping FAQ with the carrier's new cutoffs","free":false,"task":"You run Lark & Loom, an online yarn shop, and need a short holiday shipping FAQ. Write exactly 4 numbered questions, each followed by a line starting \"A:\" under 20 words, answering the 4 questions customers ask most. Use the carrier's updated cutoff dates, don't promise delivery by a date for international orders, and use plain text with nothing else.","materialLabel":"Shipping notes (attached to your prompt automatically)","material":"LARK & LOOM - holiday shipping notes\n\nTop questions in our inbox (Nov):\n1. When do I need to order to get it by Christmas?\n2. Do you ship internationally in time for the holidays?\n3. Can I add a gift note?\n4. What if my order arrives damaged?\n\nOrder-by dates for Christmas delivery (US):\n- Standard shipping: order by Dec 15\n- Express: order by Dec 19\n-> UPDATE (Dec 1, from our carrier): cutoffs moved up because of volume. Standard: Dec 12. Express: Dec 18.\n\nInternational: we ship to Canada, UK and Australia. Customs times vary too much, so we can't promise holiday delivery. Recommend ordering by Dec 1 and say \"no guarantee\".\n\nGift notes: yes, free, add at checkout in the \"Gift note\" box. We hand-write them.\n\nDamaged orders: email a photo to hello@larkandloom.com within 7 days and we'll send a replacement.","rules":[{"type":"numberedItems","count":4},{"type":"plainText"}],"mistakes":[{"title":"Using the old cutoffs","why":"Dec 15 and Dec 19 come first in the notes.","fix":"Add: \"Use the Dec 1 update: standard Dec 12, express Dec 18.\"","checks":["r1"]},{"title":"Promising international delivery","why":"To sound helpful, the AI promises gifts arrive in time anywhere.","fix":"Add: \"Don't promise international holiday delivery.\"","checks":["r2"]},{"title":"Long answers","why":"The AI writes paragraph answers with bold questions.","fix":"Add: \"Each A: line under 16 words. Plain text.\"","checks":["r0","plainText"]},{"title":"Inventing questions","why":"The AI writes 8 generic FAQs.","fix":"Add: \"Exactly 4 numbered questions, the ones from our inbox.\"","checks":["numberedItems","r0"]}],"promptHints":[{"label":"Says how many","patterns":["\\b(4|four)\\b.{0,20}(questions|q&a)","exactly \\d+"]},{"label":"Sets the answer shape","patterns":["a:","answer.{0,20}\\d+\\s*words"]},{"label":"Uses the updated cutoffs","patterns":["dec(ember)? 12","dec(ember)? 18","update"]},{"label":"Avoids promises","patterns":["promise","guarantee","international"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Holiday cutoffs change late, and the AI wants to promise everyone their gifts arrive. Point it to the update and what not to promise.","rubricLabels":["Has the 4 inbox questions, each followed by an answer line starting with 'A:' that is under 20 words","The Christmas cutoff answer uses Dec 12 for standard and Dec 18 for express (never Dec 15 or Dec 19)","The international answer doesn't promise holiday delivery, the damage answer says to email a photo within 7 days, and nothing appears before or after the Q&A"]}