{"id":"mkt-x-influencer-brief-dos-donts","track":"marketing","audience":"marketing","category":"brainstorming","technique":"format","title":"Write an influencer brief's do and don't lines","free":false,"task":"You're writing the brief for creators posting about Lumen Skin's new SPF moisturizer. Write exactly 6 numbered lines, the first 3 starting with \"Do:\" and the last 3 with \"Don't:\", each under 16 words, based on legal's notes and the corrected disclosure tag. Plain text, only the list.","materialLabel":"Legal and campaign notes (attached to your prompt automatically)","material":"LUMEN SKIN - \"Daily Glow SPF 30\" creator campaign notes\n\nProduct: Daily Glow SPF 30 moisturizer, $28, launches March 3\n\nLegal notes:\n- Creators must disclose. Use #LumenPartner in the first line of the caption.\n  -> UPDATE (Feb 20): legal switched to #ad, placed at the start of the caption. #LumenPartner was too vague for the FTC guidelines they reviewed.\n- SPF 30 is the only sun claim allowed. Don't say \"all-day protection\", \"waterproof\" or \"blocks 100% of UV\".\n- No before/after photos (skin claims need testing we haven't done).\n- Don't call it \"clean\" or \"non-toxic\".\n\nCampaign asks:\n- Show it as the last step of a morning routine\n- Mention the March 3 launch date\n- Tag @lumenskin\n\nCreators: 12 micro-creators, 10k-80k followers, lifestyle and skincare.","rules":[{"type":"numberedItems","count":6},{"type":"plainText"}],"mistakes":[{"title":"Using the old tag","why":"#LumenPartner comes first in the notes.","fix":"Add: \"Disclosure is #ad at the start of the caption.\"","checks":["r1"]},{"title":"Missing the banned claims","why":"The AI writes generic don'ts like \"don't be negative\".","fix":"Add: \"Don't lines cover legal's banned claims.\"","checks":["r2"]},{"title":"No shape","why":"The AI writes two bold sections with long bullets.","fix":"Show it: \"3 lines starting Do:, then 3 starting Don't:.\"","checks":["r0","plainText"]},{"title":"Wrong count","why":"The AI writes 5 do's and 8 don'ts.","fix":"Add: \"Exactly 6 numbered lines.\"","checks":["numberedItems"]}],"promptHints":[{"label":"Sets the do/don't shape","patterns":["do:","don't:","\\b(3|three)\\b.{0,10}do"]},{"label":"Uses the updated tag","patterns":["#ad","update","feb(ruary)? 20"]},{"label":"Covers banned claims","patterns":["waterproof","all-day","before/after","banned","legal"]},{"label":"Says how many","patterns":["\\b(6|six)\\b.{0,20}lines","exactly \\d+"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Creator briefs live or die on the legal lines. Give the AI the do/don't shape, the updated tag and legal's banned claims.","rubricLabels":["Lines 1-3 start with 'Do:' and lines 4-6 start with 'Don't:', each under 16 words","The disclosure line says to use #ad at the start of the caption; nothing tells creators to use #LumenPartner","The Don't lines cover claims legal banned (such as all-day protection, waterproof, 100% UV, before/after photos, clean or non-toxic), and the reply is only the numbered list"]}