{"id":"mkt-x-just-sold-postcard","track":"marketing","audience":"real-estate","category":"social-content","technique":"context","title":"Write a just-sold postcard without the sale price","free":false,"task":"You're an agent mailing \"Just Sold\" postcards to neighbors of a home you sold. Write the postcard text under 50 words: the address first, then the days on market, then a soft invite to talk about their own home, ending with your name and phone exactly as \"Tasha Ruiz, (503) 555-0147\". The seller asked you not to share the sale price, so leave it out, and use plain text.","materialLabel":"Sale notes (attached to your prompt automatically)","material":"JUST SOLD - 77 Wren Hollow Lane, Elmhurst Heights\n\nAgent: Tasha Ruiz, Fernway Realty, (503) 555-0147\nListed: Sept 22 at $612,000\nSold: closed Oct 30 for $634,000 (over asking, 4 offers)\nDays on market: 9 (went pending Oct 1)\n-> I wrote \"6 days\" on my Facebook post by mistake. MLS says 9. Use 9.\n\nSELLER REQUEST (the Okafors): please do not publish the sale price or say \"over asking\" on anything mailed to neighbors. They don't want neighbors knowing what they got. OK to say it sold quickly.\n\nPostcard goes to: ~400 homes within half a mile\nBack of card: photo of the house, my headshot\n\nMy usual style: friendly, low-pressure, no \"Call me NOW\" stuff. Neighbors get a lot of agent mail and ignore the pushy ones.\n\nMarket note: inventory in Elmhurst Heights is low (11 active listings). Not sure I want that on the card.","rules":[{"type":"maxWords","max":50},{"type":"plainText"}],"mistakes":[{"title":"Not mentioning the seller's request","why":"Sale price and over asking are the most impressive facts, so the AI leads with them.","fix":"Add: \"Never mention the price, over asking or offers.\"","checks":["r1"]},{"title":"Using the wrong figure","why":"The Facebook mistake (6 days) is in the notes, and the AI may pick it.","fix":"Add: \"Days on market is 9.\"","checks":["r0"]},{"title":"Not setting the order and ending","why":"The AI opens with a hook and signs off with the agency name only.","fix":"Add: \"Address first. End with: Tasha Ruiz, (503) 555-0147\"","checks":["r0","r2"]},{"title":"Trusting the AI to count words","why":"Postcards come back at 80 words with bold headers.","fix":"Cap it: \"3 sentences under 10 words each, then my name and phone.\"","checks":["maxWords"]},{"title":"Getting formatting","why":"The AI adds a bold JUST SOLD headline.","fix":"Add: \"Plain text, no bold.\"","checks":["plainText"]}],"promptHints":[{"label":"Leaves out the price","patterns":["price","over asking","offers","seller"]},{"label":"Uses 9 days","patterns":["\\b9\\b","days on market"]},{"label":"Puts the address first","patterns":["address first","start with","open with","lead with"]},{"label":"Sets the sign-off","patterns":["tasha","555-0147","end with"]},{"label":"Sets a word limit","patterns":["\\d+\\s*words"]}],"hint":"The most impressive facts here are the ones the seller asked you to keep private. Tell the AI what's off-limits, what goes first and how to sign.","rubricLabels":["Opens with the address (77 Wren Hollow Lane) and gives the days on market as 9 (never 6)","Never mentions the sale price, the list price, over asking or the number of offers","Ends with exactly 'Tasha Ruiz, (503) 555-0147' and has a soft, low-pressure invite (no 'call now' or urgency language)"]}