{"id":"mkt-x-landing-faq-from-spec","track":"marketing","audience":"product-managers","category":"social-content","technique":"grounding","title":"Write a landing page FAQ that admits what isn't ready","free":false,"task":"You're the PM for Quillbook, a homework planner app for families, writing the FAQ section of the launch page. Write exactly 4 Q&A pairs as numbered questions, each followed by an answer line starting with \"A:\" that is under 25 words. Use only the spec, and if a question is about a feature that isn't ready, the answer must say it's not available yet. Plain text, nothing else.","materialLabel":"Product spec (attached to your prompt automatically)","material":"QUILLBOOK - launch spec (PM: Odette Marsh)\n\nWhat it is: a homework planner app for families with kids in grades 3-8. Kids add assignments; parents see a weekly view.\n\nLaunch (Jan 12) includes:\n- iPhone and Android apps\n- Kid account + up to 2 parent accounts per family\n- Weekly planner, due-date reminders at 4pm the day before\n- Price: free for 1 kid; Family plan $3.99/month for up to 4 kids\n\nNOT at launch:\n- Syncing with school learning systems (we're talking to 2 districts; no date)\n- Web/desktop version (summer, maybe)\n\nPrivacy:\n- We don't show ads\n- We don't sell data\n- Parents can delete the kid's account and all data from Settings\n\nTop questions from the beta waitlist survey (412 parents):\n1. Does it sync with my kid's school system? (38%)\n2. How much does it cost? (27%)\n3. Is my kid's data safe / do you show ads? (21%)\n4. Can I use it on my laptop? (9%)\n\nMarketing note: please don't say \"COPPA certified\" - we haven't done a certification, legal is reviewing.","rules":[{"type":"numberedItems","count":4},{"type":"plainText"}],"mistakes":[{"title":"Asking for \"an FAQ\"","why":"The AI writes 8 to 12 questions with bold headings and long answers.","fix":"Set the shape: \"Exactly 4 numbered questions, each with an A: line under 15 words.\"","checks":["numberedItems","plainText","r0"]},{"title":"Not handling missing features","why":"The AI answers \"Yes!\" to sync and laptop questions because they sound like normal features.","fix":"Add: \"If a feature isn't at launch, say it's not available yet.\"","checks":["r1"]},{"title":"Letting it reassure with claims","why":"To answer privacy questions, the AI adds certifications like COPPA.","fix":"Add: \"Use only the spec. Never claim COPPA certification.\"","checks":["r2"]},{"title":"Picking its own questions","why":"The AI invents generic questions instead of the ones parents asked.","fix":"Add: \"Use the 4 top survey questions.\"","checks":["r0"]}],"promptHints":[{"label":"Says how many","patterns":["\\b(4|four)\\b.{0,25}(questions|q&a|pairs)","exactly \\d+"]},{"label":"Sets the answer shape","patterns":["a:","answer.{0,20}\\d+\\s*words"]},{"label":"Handles what isn't ready","patterns":["not (available|ready) yet","not at launch","isn't ready"]},{"label":"Keeps to the spec","patterns":["only (the )?spec","coppa","don't (invent|claim)"]},{"label":"Uses the survey questions","patterns":["survey","top questions","waitlist"]}],"hint":"An FAQ is where the AI is most tempted to say yes to everything. Tell it which questions to answer, the shape of each answer, and what to say when the answer is no.","rubricLabels":["There are 4 numbered questions, each followed by an answer line starting with 'A:' that is under 25 words","Answers about school system syncing or a laptop/web version say clearly that it's not available yet (no 'yes' and no promised date)","Answers use only facts from the spec (free for 1 kid, $3.99/month Family plan for up to 4 kids, no ads, no data selling) and never claim COPPA certification; nothing appears before or after the Q&A"]}