{"id":"mkt-x-landing-hero-v1-features","track":"marketing","audience":"product-managers","category":"social-content","technique":"grounding","title":"Write a landing page hero that only promises what ships","free":false,"task":"You're the PM for Swapshift, a shift-swap app for retail stores, and you need the landing page hero section for launch. Write exactly 3 labeled lines: Headline: (under 8 words), Subhead: (under 20 words) and Button: (under 4 words). Mention only features marked shipping in v1, and lead the headline with the main pain from the store manager interviews. Plain text, nothing else.","materialLabel":"Product spec (attached to your prompt automatically)","material":"SWAPSHIFT - Launch spec (PM: Kenji Ito)\n\nUsers: store managers and hourly associates at retail chains with 10-60 stores.\n\nInterview findings (14 store managers, Sept):\n- 11 of 14 said their biggest headache is last-minute call-outs leaving shifts uncovered\n- 6 of 14 mentioned group-text chaos when associates trade shifts\n- 3 of 14 wanted better payroll reports\n\nFeature status:\nSHIPPING IN V1 (launch Nov 18):\n- Associates post a shift they can't work; qualified coworkers claim it in the app\n- Manager approves swaps with one tap\n- Open shifts get filled from a ranked list of available associates\n\nPLANNED FOR V2 (Q2 next year, do NOT promise at launch):\n- Payroll export\n- Slack and Teams integration\n- Offline mode\n\nSales asked for \"integrates with everything\" on the page. Legal said no until integrations exist.\n\nBrand: plain words, no jargon like \"leverage\" or \"synergy\". Primary action on the page: start a free 14-day pilot for one store.","rules":[{"type":"maxWords","max":45},{"type":"plainText"}],"mistakes":[{"title":"Asking for \"landing page copy\"","why":"The AI writes a whole page: hero, features, testimonials and FAQs, with markdown headings.","fix":"Name the section: \"Only the hero: Headline, Subhead, Button.\"","checks":["r0","maxWords"]},{"title":"Not saying what ships","why":"The AI lists every feature in the spec, including the v2 ones legal said not to promise.","fix":"Add: \"Only v1 features. No payroll, integrations or offline mode.\"","checks":["r1"]},{"title":"Leaving the research out","why":"Without a pointer, the AI writes a generic headline about \"scheduling made easy\".","fix":"Add: \"The headline is about last-minute call-outs, the top pain in interviews.\"","checks":["r2"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and pads each line.","fix":"Give per-line limits under your real ones: \"Headline 4 to 6 words.\"","checks":["maxWords"]},{"title":"Getting markdown","why":"The AI bolds labels and adds a heading for the hero.","fix":"Add: \"Plain text, no bold, no headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Asks for the 3 labeled lines","patterns":["headline","subhead","button"]},{"label":"Sets per-line limits","patterns":["\\d+\\s*words","under \\d+"]},{"label":"Keeps to v1 features","patterns":["v1","v2","ship","integrat"]},{"label":"Uses the interview finding","patterns":["call-?out","interview","uncovered","pain"]},{"label":"Asks for plain text","patterns":["plain","no bold","no markdown","no headings","nothing else"]}],"hint":"The spec lists features that aren't ready yet. Tell the AI which ones ship, which pain to lead with, and the exact 3 lines you need.","rubricLabels":["The reply is exactly 3 lines labeled Headline:, Subhead: and Button:, in that order, with the headline under 8 words, the subhead under 20 words and the button under 4 words","Mentions no v2 features (payroll export, Slack or Teams integration, offline mode) and doesn't claim it integrates with other tools","The headline is about covering last-minute call-outs or uncovered shifts, and the button invites a free pilot or trial"]}