{"id":"mkt-x-launch-caption-variants","track":"marketing","audience":"small-business","category":"social-content","technique":"constraints","title":"Write launch caption variants with exactly two hashtags","free":false,"task":"You own Nightjar Candle Co. and are launching a winter collection on Instagram. Write exactly 3 numbered caption variants, each under 30 words, each with the corrected launch date and ending with exactly the 2 brand hashtags. No emojis and no \"selling out fast\" pressure, and reply with only the plain-text list.","materialLabel":"Launch notes (attached to your prompt automatically)","material":"NIGHTJAR CANDLE CO. - winter collection launch\n\nCollection: 3 scents\n- Ember Cabin (cedar, smoke, clove)\n- Frost Pine (fir, eucalyptus)\n- Velvet Cocoa (cocoa, vanilla bean)\n\nLaunch: Friday, Nov 14, 10am on our site\n-> MOVED (Nov 5): Saturday, Nov 15, 10am. Our site host has maintenance Friday.\n\nPrice: $32 each, or all 3 for $84\n\nBrand hashtags (use exactly these two, nothing else): #NightjarCandles #WinterAtNightjar\n\nNotes:\n- Last launch we used 15 hashtags and a dozen emojis. Engagement was worse.\n- Don't say \"selling out fast\" or \"limited stock\" - we have plenty.","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Using the old date","why":"Friday, Nov 14 comes first in the notes.","fix":"Add: \"Launch is Saturday, Nov 15, 10am.\"","checks":["r0"]},{"title":"Piling on hashtags","why":"The AI adds #candles #cozy #hygge and more.","fix":"Add: \"End with exactly #NightjarCandles #WinterAtNightjar, no others.\"","checks":["r1"]},{"title":"Fake scarcity","why":"\"Selling out fast!\" is the AI's default launch line.","fix":"Add: \"No selling out fast or limited stock. No emojis.\"","checks":["r2"]},{"title":"Getting labeled variants","why":"The AI bolds variant names and adds posting tips.","fix":"Add: \"Exactly 3 numbered captions, plain text.\"","checks":["numberedItems","plainText"]}],"promptHints":[{"label":"Uses the new date","patterns":["nov(ember)? 15","saturday","moved"]},{"label":"Sets the hashtags","patterns":["#nightjarcandles","exactly (2|two) hashtags","hashtag"]},{"label":"Rules out emojis and pressure","patterns":["emoji","selling out","limited stock"]},{"label":"Says how many","patterns":["\\b(3|three)\\b.{0,20}(captions|variants)","exactly \\d+"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Launch captions drift toward emojis, hashtag walls and fake scarcity. Give the AI the date that's final and the exact hashtags.","rubricLabels":["Every caption gives the launch as Saturday, Nov 15 (never Friday, Nov 14) and is under 30 words","Every caption ends with exactly #NightjarCandles #WinterAtNightjar and has no other hashtags","No emojis and no pressure lines (selling out fast, limited stock, hurry), and the reply is only the numbered list"]}