{"id":"mkt-x-launch-email-segment-openers","track":"marketing","audience":"marketing","category":"writing-emails","technique":"audience","title":"Write a launch email opener for each customer segment","free":false,"task":"You're launching Trailmix, a new feature in the Hikely app, and the email opens differently for each segment. Write exactly 3 numbered lines labeled Free users:, Premium users: and Lapsed users:, each one sentence under 25 words, each naming the fact that matters to that segment from your notes. Don't promise Trailmix is free for everyone, and use plain text with nothing else.","materialLabel":"Segment notes (attached to your prompt automatically)","material":"HIKELY - Trailmix launch email, segment notes\n\nWhat Trailmix is: builds a hike plan from your saved trails, weather and daylight. Launches Feb 3.\n\nWho gets what:\n- Free users: can try Trailmix 3 times a month. Unlimited needs Premium ($4.99/month).\n- Premium users: unlimited Trailmix, included at no extra cost.\n- Lapsed users (no app opens in 90+ days): 30 days of Premium free if they come back by Feb 28. Code is applied automatically when they log in.\n\nMarketing team notes:\n- Lead each opener with what that segment GETS, not a feature list.\n- Last year's launch email said \"now free for everyone!\" by mistake, and support got 400 tickets from free users who hit a paywall. Don't repeat that.\n- Lapsed users haven't seen the app since the redesign; mention it looks different? (optional, low priority)\n- No exclamation points in openers, per brand.","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Writing one opener for everyone","why":"The AI writes one generic launch line that fits no segment well.","fix":"Ask for one per segment: \"3 lines: Free users:, Premium users:, Lapsed users:.\"","checks":["r0","numberedItems"]},{"title":"Missing what each segment gets","why":"The AI lists features instead of what that reader gets.","fix":"Add: \"Lead each with that segment's offer from the notes.\"","checks":["r1"]},{"title":"Overpromising","why":"\"Free for everyone\" is the AI's default launch line, and it caused 400 tickets last year.","fix":"Add: \"Never say free for everyone.\"","checks":["r2"]},{"title":"Getting formatting and notes","why":"The AI bolds the labels and explains each choice.","fix":"Add: \"Plain text, no notes, no exclamation points.\"","checks":["plainText","r2"]}],"promptHints":[{"label":"Names the segments","patterns":["free users","premium","lapsed"]},{"label":"One opener per segment","patterns":["each segment","one (per|for each)","\\b(3|three)\\b.{0,15}(lines|openers)"]},{"label":"Uses each segment's offer","patterns":["3 times","unlimited","30 days","feb(ruary)? 28"]},{"label":"Rules out overpromising","patterns":["free for everyone","don't promise"]},{"label":"Sets a length","patterns":["\\d+\\s*words","one sentence"]}],"hint":"Each segment gets something different, and the AI defaults to one message for all. Name the segments and what each one gets.","rubricLabels":["Has 3 lines labeled Free users:, Premium users: and Lapsed users:, each one sentence under 25 words","Each line gives that segment's fact: free users can try Trailmix 3 times a month; Premium users get unlimited Trailmix at no extra cost; lapsed users get 30 days of Premium free if they come back by Feb 28","Never says Trailmix is free for everyone or unlimited for free users, and has no exclamation points or notes"]}