{"id":"mkt-x-launch-posts-three-platforms","track":"marketing","audience":"marketing","category":"social-content","technique":"format","title":"Write one launch post per platform with each platform's limits","free":false,"task":"You're announcing the launch of Glimmer, a refillable cleaning spray, on three platforms. Write exactly 3 lines labeled X:, LinkedIn: and Instagram:, with the X post under 35 words, the LinkedIn post under 60 words and no hashtags, and the Instagram caption under 50 words ending with exactly 2 hashtags. Keep it under 130 words in all, use only the verified claims, and plain text with nothing else.","materialLabel":"Launch notes (attached to your prompt automatically)","material":"GLIMMER - launch notes (Nov 18 launch)\n\nProduct: Glimmer all-purpose cleaning spray. Glass bottle + dissolving refill tablets.\nPrice: starter kit $18 (bottle + 3 tablets); refills $9 for 6 tablets.\n\nVERIFIED claims (legal approved):\n- Each tablet makes 16 oz of spray when dropped in water\n- Refill tablets ship in paper packaging, no plastic\n- Cuts grease on kitchen counters (lab tested vs. leading spray)\n\nNOT approved:\n- \"Kills 99.9% of germs\" - not registered as a disinfectant, CANNOT say this\n- \"Non-toxic\" - legal says no\n- \"Saves 1,000 plastic bottles a year\" - founder's estimate, unverified\n\nPlatform notes:\n- X: short and punchy\n- LinkedIn: business angle; our founder Imani Clarke started this after 10 years in packaging design. No hashtags on LinkedIn (company rule).\n- Instagram: visual, friendly. Exactly 2 hashtags: #Glimmer #RefillNotLandfill\n\nLink: glimmerclean.com","rules":[{"type":"maxWords","max":130},{"type":"plainText"}],"mistakes":[{"title":"Asking for \"a launch post\"","why":"The AI writes one post, or one per platform with headings and design notes.","fix":"Set the shape: \"3 lines labeled X:, LinkedIn:, Instagram:.\"","checks":["r0","plainText"]},{"title":"Same length everywhere","why":"The AI writes three similar posts and ignores each platform's norms.","fix":"Give per-platform limits: \"X under 25 words, LinkedIn under 45, Instagram under 35.\"","checks":["r0"]},{"title":"Using unapproved claims","why":"\"Kills 99.9% of germs\" is the default cleaning claim, and the AI repeats the founder's estimate.","fix":"Add: \"Use only the verified claims. No germs, non-toxic or 1,000 bottles.\"","checks":["r1"]},{"title":"Trusting the AI to count words","why":"Three posts add up fast, and AI miscounts its own words.","fix":"Cap each post well under its limit, and the total stays under too.","checks":["maxWords"]},{"title":"Hashtags everywhere","why":"The AI adds hashtags to every platform, including LinkedIn.","fix":"Add: \"No hashtags on LinkedIn. Instagram ends with exactly #Glimmer #RefillNotLandfill.\"","checks":["r2"]}],"promptHints":[{"label":"Names the 3 platforms","patterns":["\\bx\\b","linkedin","instagram"]},{"label":"Sets per-platform limits","patterns":["\\d+\\s*words"]},{"label":"Uses only verified claims","patterns":["verified","approved","99","non-toxic","germ"]},{"label":"Sets hashtag rules","patterns":["hashtag","#glimmer"]},{"label":"Asks for plain text","patterns":["plain","no bold","nothing else","no notes"]}],"hint":"Each platform has its own length and hashtag rules, and the AI will reach for the cleaning claims you can't make. Spell out both.","rubricLabels":["There are exactly 3 posts labeled X:, LinkedIn: and Instagram:, with the X post under 35 words, the LinkedIn post under 60 words and the Instagram caption under 50 words","Uses only verified claims: nothing about killing germs or 99.9%, non-toxic, or saving 1,000 bottles","The LinkedIn post has no hashtags, and the Instagram caption ends with exactly 2 hashtags (#Glimmer #RefillNotLandfill); there is no intro or notes"]}