{"id":"mkt-x-launch-site-tagline-options","track":"marketing","audience":"product-managers","category":"brainstorming","technique":"constraints","title":"Brainstorm launch-site taglines without buzzwords","free":false,"task":"You're the PM launching Pantrypal, an app that plans meals around what's already in your fridge, on a product launch site. Brainstorm exactly 4 numbered taglines, each under 9 words, each about using what you already have. No \"AI\", \"revolutionary\" or \"game-changing\", don't promise less food waste numbers (unproven), and reply with only the plain-text list.","materialLabel":"Launch notes (attached to your prompt automatically)","material":"PANTRYPAL - launch site prep\n\nWhat it does: you snap a photo of your fridge or type what you have; Pantrypal suggests 3 dinners using mostly those ingredients, plus a short shopping list for the rest.\n\nWho it's for: busy households who hate throwing food away and hate deciding what's for dinner.\n\nBeta feedback quotes:\n- \"I made dinner from stuff I was about to toss.\"\n- \"It answers 'what's for dinner' in 30 seconds.\"\n\nClaims:\n- \"Cuts food waste by 50%\" - from 12 beta users' guesses, NOT measured. Don't use any waste percentage.\n\nLaunch site rules:\n- Tagline field: 60 characters max\n- The community there downvotes buzzwords. Our advisor said skip \"AI-powered\", \"revolutionary\", \"game-changing\".","rules":[{"type":"numberedItems","count":4},{"type":"plainText"}],"mistakes":[{"title":"Leaning on buzzwords","why":"\"AI-powered\" is the AI's first word for any app.","fix":"Add: \"No AI, revolutionary or game-changing.\"","checks":["r1"]},{"title":"Using the unproven stat","why":"\"Cut food waste 50%\" sounds great and is in the notes.","fix":"Add: \"No waste percentages.\"","checks":["r2"]},{"title":"Off-message lines","why":"The AI writes generic meal-planning taglines.","fix":"Add: \"Each is about using what's already in your fridge.\"","checks":["r0"]},{"title":"Getting a long list","why":"The AI writes 10 options with bold groups.","fix":"Add: \"Exactly 4 numbered lines, plain text.\"","checks":["numberedItems","plainText"]}],"promptHints":[{"label":"Says how many","patterns":["\\b(4|four)\\b.{0,20}taglines","exactly \\d+"]},{"label":"Sets a length","patterns":["\\d+\\s*(words|char)"]},{"label":"Rules out buzzwords","patterns":["buzzword","\\bai\\b","revolutionary"]},{"label":"Rules out the stat","patterns":["50%","percent","waste"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Launch communities punish buzzwords and unproven numbers. Give the AI the idea to build on and the words and stats to leave out.","rubricLabels":["Every tagline is under 9 words and is about cooking with or using what you already have","No tagline says AI, revolutionary or game-changing","No tagline gives a waste percentage or number (such as 50%), and the reply is only the numbered list"]}